Senior Paid Media Specialist (Google Ads / PPC)

Job Description

Role: Senior Paid Media Specialist (Google Ads / PPC)

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Employment Type: Full-Time

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Travel: none

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About The Role

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As the Senior Paid Media Specialist at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.

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This role combines hands-on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co-op guidelines are handled smoothly from start to finish.

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You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.

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Requirements:

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• Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads
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• Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required
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• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
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• Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
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• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
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• Excellent organizational and time management skills
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• Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment
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Responsibilities:

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• Lead, support, and develop a team of Paid Search Specialists and Junior Specialists
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• Maintain consistent campaign setup, management, and quality standards across all client accounts
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• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
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• Provide recommendations for budget allocation, bidding strategies, and campaign enhancements
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• Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
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• Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team
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Compensation and Benefits

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• $70,000 - $80,000 / Year
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• Your final compensation will be determined by your experience level and skillset
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• Compensation is reviewed annually
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• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
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• Simple IRA + 3% Matching Opportunity
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• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
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• Paid Holidays
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• Continuous Training Opportunities
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• Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
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