Chief Financial Officer

Chief Financial Officer

Remote

About the Role

The CFO's mission is to continue building upon Grüns' already strong finance and data function — evolving it into a best-in-class engine that empowers the entire organization to make faster, smarter decisions. Leading a team of three strong leaders, this role is about leading the strong teams below them to democratize financial intelligence across the Grüns organization: self-serve dashboards, on-demand reporting, and real-time visibility that puts decision-making power in the hands of every team member.

The CFO is a relentless, collaborative business partner, never satisfied with where the business is on revenue scale or profitability, always pushing for the next point of EBITDA margin improvement across all functions and driving efficiency to fuel continued revenue growth. They will ensure Grüns scales with confidence while meeting all external requirements seamlessly in the background.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

What Success Looks Like:

If we look ahead a year from now, the right person in this role would have:

1. Leveraged what we've built so far, found areas for improvement, and fully operationalized a goal accountability framework that keeps business initiatives tied to financial outcomes, ensuring the leadership team is consistently tracking toward revenue and profitability targets.
2. Driven meaningful EBITDA margin improvement across all functions and improved LTV:CAC efficiency to fuel continued revenue growth.
3. Delivered self-serve dashboards, templatized reporting, and real-time P&L visibility across functions so every team has the data access they need without relying on ad-hoc requests. Business decisions are democratized and exponentially quicker.
4. Created the conditions for a high-performing, motivated team empowering vs. micromanaging, actively developing leaders, and driving strong results and performance without burnout.
5. Built the systems and processes to meet all external reporting and compliance requirements seamlessly, keeping the team focused on growth.

We're Looking For Someone With:

1. Relentless Growth Mindset: Always asking what it takes to get to the next level, whether that's another point of margin, better efficiency, or a faster path to revenue growth - a genuine internal drive to make the business the best it can be. Finding new opportunities across the business and proposing these opportunities to the CEO and functional leads.
2. Integrity and Business-First Thinking: Prioritizes the truth over "looking good". Navigates competing stakeholder interests honestly and thoroughly rather than taking the path of least resistance.
3. Empowering Leadership: Leads by giving people the tools, clarity, and confidence to make great decisions vs. controlling the work directly. Actively develops their functional leaders, makes their team better than they were before. Drives sustainable high performance.
4. Paper Wall Pusher: Treats perceived constraints as hypotheses, not facts. When told something takes six weeks or "this is how it's done," they ask why and push for faster, smarter, or different. Actively hunts for process bloat and inherited ways of working to find improvements.
5. AI-Native Operator: Uses AI natively in their own workflow and actively builds AI fluency into the team's operating model. Sees AI as a core lever for scaling the function's impact without scaling headcount.
6. Direct, but Kind: Direct and honest in every conversation, saying what needs to be said, even when it's uncomfortable. Deeply committed to the business and the people in it.

Experience:

• 10+ years leadership experience in a high-growth, profitable businesses; some level of physical inventory experience (CPG, retail, e-commerce, or similar) is a must
• Experience leading the functions in scope - finance, accounting, data, and BizOps functions
• Experience within a high-growth company that is adapting to public company practices

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary is $350,000 + incentive compensation, paired with a comprehensive benefits package designed to support the well-being and growth of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What We Care About...

Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!