Graphic Design & Digital Content Specialist

Job Description

Job Description

The Chattanooga Zoo is seeking an exceptional Graphic Design and Digital Content Specialist. This individual will support the marketing department by executing content production across a variety of digital and physical mediums including but not limited to social media graphics, website content, exhibit signage, other on-site signage and various other forms of advertising. This position also contributes significantly in terms of photography and videography.

ESSENTIAL FUNCTIONS:

• Work closely with the Director of Marketing and Communications and the Marketing Specialist to brainstorm content ideas for multiple social media platforms such as Facebook, Instagram, Twitter / X, YouTube, Tik Tok, Threads and LinkedIn.
• Work with marketing team to produce videos, photos, and graphics for social media, the website and other functions.
• Create advertisements for a variety of print and digital placements at the direction of the director of marketing and communications.
• Work with Marketing, Education, Facilities and Exhibits Design to create new exhibit signage and revise old signage while endeavoring to to create engaging, interactive and educational experiences for guests.
• Update on-site signage including but not limited to pole banners, event sign inserts, gift shop signage, Wild Burger signage, sponsor banners, etc.
• Maintain relationships with key vendors to order printed items and ensure deadlines are met
• Help create new logos and branding concepts as needed
• Maintain branding guidelines for Chattanooga Zoo and sections within Chattanooga Zoo, giving each area a cohesive, well-maintained appearance.

MINIMUM QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in business management, marketing, graphic design, film, communications, or another business-related field
• Minimum one (1) Year experience working in graphic design, videography or another marketing-related role
• Any combination of equivalent education and experience to successfully perform the essential functions of the position will be considered

COMPETENCIES

• Proficient in Adobe Creative Suite - primarily Illustrator, Photoshop, InDesign, and Premier Pro
• Outstanding graphic design, photography and videography skills
• Understanding of basic marketing principles and technologies used for marketing
• Ability to manage projects with demanding deadlines, across multiple disciplines, simultaneously
• Exceptional attention to detail and proofreading skills; innovative and creative
• Awareness of current trends and best practices related to social media content

LICENSING & CERTIFICATIONS

Valid Drivers License

PHYSICAL REQUIREMENTS

Light - Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force to constantly move objects. This position requires sitting or standing for long periods of time, but also may require movement across Zoo grounds.

Environment - This position is generally required to perform work within an office setting and occasionally exposed to external elements which include heat/cold, wet/humid, dry/arid and extreme weather conditions.

The Friends of the Zoo, Inc (Chattanooga Zoo) is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Zoo will provide reasonable accommodations to qualified individuals with disabilities and encourage both prospective and current employees to discuss potential accommodations with the employer.