Senior Manager, Advanced Analytics

Job Overview The Senior Manager, Advanced Analytics leads analytics and measurement initiatives across Digital, Customer Experience, and Database Marketing. This role translates complex customer and marketing data into actionable insights and recommendations that drive business decisions. The ideal candidate combines strong technical expertise with the ability to independently lead analytics from business question through analysis, recommendation, and executive communication. This is a hybrid position based in our Woodland Hills, Los Angeles office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis. Key Responsibilities: Advanced Analytics & Business Insights Lead analysis across customer segments, digital channels, web traffic, promotions, customer journeys, and upsell opportunities. Identify trends, performance drivers, and opportunities that inform business strategy. Translate complex data into clear insights and recommendations for senior leadership. Partner with stakeholders to turn business questions into structured analytical approaches. Measurement & Experimentation Define KPIs and measurement strategies across digital, email, database, and customer journey initiatives. Design and evaluate test/control experiments, holdouts, and incrementality measurements. Translate testing results into recommendations for marketing and customer experience strategies. Customer & Database Analytics Lead analytics for database growth, lead generation, conversion, engagement, acquisition, and retention. Identify drivers of customer growth, engagement, conversion, and attrition. Develop reporting that measures customer and database health. Analytics Platforms & Self-Service Develop and scale analytics solutions using Adobe Analytics, Databricks, SQL, Power BI, and related platforms. Build Power BI dashboards, semantic models, reusable reporting, and Databricks Genie spaces. AI & Predictive Analytics Advance self-service and AI-enabled analytics for analysts and business users. Develop trusted business context and definitions that improve the accuracy of AI-generated insights. Identify opportunities to use AI agents to automate analytical workflows. Apply predictive analytics and evaluate propensity, recommendation, and customer decisioning models. Translate model outputs into actionable business recommendations. Analytics Leadership Lead complex analytical initiatives from problem definition through analysis, validation, and recommendation. Review analytical work for accuracy, rigor, business relevance, and clarity. Establish analytics standards and reusable best practices. Coach analysts and cross-functional partners on measurement, reporting, and data-driven decision-making. Required Qualifications: 8+ years of experience in Advanced Analytics, Business Intelligence, Marketing Analytics, Customer Analytics, Data Science, or related fields. Demonstrated experience leading complex analytics initiatives across technical and business teams. Advanced SQL skills and strong experience with Databricks, Power BI, or comparable modern analytics platforms. Experience developing dashboards, reporting, analytical frameworks, and executive-level insights. Experience with customer, marketing, digital, or journey analytics. Experience designing or evaluating experiments, including test/control strategies, holdouts, or incrementality measurement. Experience with predictive analytics and translating model outputs into business decisions. Strong analytical, problem-solving, business judgment, and executive communication skills. Experience coaching analysts or providing analytical leadership across teams. Preferred Qualifications: Experience with Databricks Genie or similar conversational analytics solutions and AI-enabled analytics workflows. Working knowledge of Python for analytics, modeling, or automation. Experience with propensity models, recommendation systems, or Next Best Action frameworks. Experience with semantic models, metadata management, data dictionaries, AI-ready documentation, or modern data governance. Experience in travel, hospitality, direct-to-consumer, e-commerce, CRM, or database marketing environments. What We Offer You: Highly competitive compensation plan. Salary range $160,000 - $175,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, individual qualifications and other relevant business considerations. Employees are eligible for annual discretionary bonus. 401(k) plan with company match. Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking). Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year. Opportunity to take a free and/or discounted cruise. Highly subsidized gym membership. Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name. About Viking Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions. Viking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships, exploring 21 rivers, fiveoceansand all seven continents. Designed for curious travelers with interests in science, history, culture and cuisine,Chairmanand CEO Torstein Hagen oftensaysViking offers experiences ForTheThinking Person. Viking has more than 450 awards to its name, including being rated #1 for Rivers and #1 for Oceans five years in a row byCondé Nast Travelerinthe 2025 Readers’ Choice Awards. Viking is alsorateda “World’s Best” byTravel + Leisure—no other travel company has simultaneously received such honorsbyboth publications. #J-18808-Ljbffr Viking Cruises