Paid Social Manager (Remote)

Paid Social Manager (Remote)

HonorVet Technologies is a Service Disable Veteran-Owned IT staffing firm, ISO 9001, and ISO 27001 certified, working with federal agencies, state governments, and Fortune 500 enterprise clients across the US. What makes us different isn't a tagline; it's the way we work. We don't forward resumes and hope for the best. We take the time to understand where a professional like you are headed and only reach out when we genuinely believe there's a fit worth exploring. I came across your profile, and something stood out.

Title: Paid Social Manager

Location: Remote

Duration: 6 months

Role Summary/Purpose: Client is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the client enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn.

Essential Responsibilities:

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
• Monitor campaign performance daily and optimize based on KPIs
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
• Manage external partner relationships, identify new channels and innovative opportunities
• Provide oversight and coaching to Paid Social Analyst as needed
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience
• 6+ years of hands-on experience managing paid social campaigns actively working within buying tools at an agency and/or in-house media team
• Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.
• 2+ years of experience leading large social media brands and mentoring/managing junior team members.

Desired Characteristics:

• Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
• Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
• Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Creative and resourceful; proven ability to problem solves and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Comfortable presenting to senior client team stakeholders
• Strong aptitude for numerical detail and analytical thinking

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.