General Manager

General Manager / Cheer Coach

Premier Cheer Facility – Maryland

Position Overview

We are seeking an experienced, energetic, and highly motivated General Manager to lead the day-to-day operations of a premier all-star cheer facility in Maryland. This individual will play a key leadership role in building a positive culture, growing the program, developing athletes and coaches, and helping drive the long-term success of the business.

This position is ideal for someone with a strong background in competitive cheerleading who is equally comfortable managing operations, leading staff, and coaching athletes. Ownership/equity opportunities may be available as part of the compensation package for the right candidate.

Key Responsibilities

Facility & Business Operations

• Oversee daily operations of the cheer facility
• Manage scheduling for classes, practices, private lessons, and events
• Assist with budgeting, financial performance, and membership growth
• Ensure the facility is clean, organized, safe, and professionally maintained
• Handle customer service issues and maintain strong relationships with athletes and parents
• Implement systems and processes to improve efficiency and retention
• Work closely with ownership on strategic growth initiatives

Staff Leadership

• Recruit, hire, train, and manage coaching and administrative staff
• Build a positive, team-oriented culture throughout the facility
• Conduct staff meetings and oversee coach development
• Hold staff accountable to performance expectations and professionalism

Coaching Responsibilities

• Coach all-star cheer teams at various levels
• Develop practice plans and athlete progression systems
• Choreograph or assist with routines and competition preparation
• Provide technical instruction in stunting, tumbling, jumps, and conditioning
• Attend competitions, camps, showcases, and events as needed
• Help create a positive, disciplined, and athlete-focused environment

Qualifications

• Previous experience in all-star cheerleading leadership and coaching
• Strong knowledge of competitive cheer structure, athlete development, and program operations
• Experience managing teams, staff, or athletic programs preferred
• Excellent communication and organizational skills
• High energy, leadership mentality, and strong work ethic
• Ability to build relationships with athletes, parents, and staff
• Willingness to work evenings and weekends as required by the cheer industry

Compensation & Benefits

• Competitive base salary
• Performance incentives/bonus opportunities
• Ownership or equity opportunity for the right candidate
• Travel opportunities
• Career growth within a rapidly growing organization

Ideal Candidate

• We are looking for a leader who is passionate about cheerleading, thrives in a fast-paced environment, understands how to grow a successful program, and wants to be part of building something special from the ground up.