Principal Product Marketing Manager

About the Role: As a Principal Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market. You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value. Responsibilities: Product Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth. Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue. Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product. Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies. Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction. Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity. Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond. Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base. Requirements: 7+ years in B2B SaaS product marketing and 8–10 years of overall professional experience Experience launching new products and driving GTM strategy Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging Track record of partnering with Sales and Marketing teams to drive pipeline and revenue Data-driven mindset, with the ability to measure and iterate on success Driven, resourceful, and motivated to go the extra mile to help teams succeed. Benefits Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. Annual Stipends: Dedicated funds for your professional development and caretaking needs. Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. Premium Tools: The latest Apple hardware to empower you to do your best work. Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives. Compensation 210000 - 233000 USD a year The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. The OTE salary range for this role is $210,000-$233,000 . Compensation for candidates hired in Canada will be provided in Canadian dollars and may differ from the ranges listed above due to currency conversion. Our OTE is just one component of CaptivateIQ’s competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits. #J-18808-Ljbffr