Marketing Manager

Job Description

Job Description

Description:

  Join Our Team: Marketing Manager

 

See Monterey: Where Passion Meets Purpose  

At See Monterey, we're passionate about promoting the beauty and charm of Monterey County to the world. Our vision is to create a thriving tourism economy that enriches the economic vitality and quality of life for our community. We're seeking a talented Marketing Manager to join our team and help us tell the story of our incredible destination. 

Position Title: Marketing Manager  

Reports To: Director of Marketing 

Department: Marketing Communications 

Status, Classification: Full-time Regular, Exempt 

Position Summary  

The Marketing Manager is a highly organized, creative marketing professional responsible for managing integrated campaigns from concept through execution, and reporting. 

Reporting to the Director of Marketing, this position serves as a shared campaign management resource across See Monterey's Marketing & Communications department, supporting initiatives spanning Marketing, Public Relations and Community Relations. The Marketing Manager helps turn strategy into action by developing campaign briefs, managing timelines and deliverables, managing content and creative production, facilitating cross-functional collaboration, monitoring campaign performance, and preparing campaign reports. 

This role is designed for a marketing professional who enjoys owning campaigns from beginning to end and bringing structure, momentum and creative thinking to complex initiatives involving multiple internal teams, agency partners, vendors and destination stakeholders. 

The Marketing Manager will manage a diverse portfolio of destination marketing and community-facing initiatives, including responsible travel campaigns, jurisdictional identity campaigns, partner campaigns and other strategic priorities. 

The ideal candidate combines exceptional project management skills with strong marketing instincts and hands-on content capabilities. They are equally comfortable building a campaign brief and timeline, writing or reviewing campaign copy managing creative and content production, and analyzing campaign performance. 

Requirements:

In this role, responsibilities include:

• Lead the planning and execution, and optimization of integrated marketing and communications campaigns that support organizational and destination marketing objectives. 
• Develop campaign strategies, briefs, timelines, and project plans, ensuring initiatives are delivered on time, within scope, and aligned with business goals. 
• Serve as the project coordinator across marketing, public relations, community relations, agency partners, vendors, and stakeholders to ensure seamless campaign execution. 
• Manage the development and production of marketing content and creative assets across paid, earned, owned, social, and partner channels. 
• Build and maintain strong relationships with tourism partners, community stakeholders, and participating organizations to support collaborative marketing initiatives.
• Monitor campaign performance, analyze results, and provide actionable insights and recommendations to improve effectiveness and inform future strategies. 
• Develop reports, presentations, and campaign recaps that communicate outcomes, performance metrics, and strategic value to leadership and stakeholders.
• Support marketing operations by maintaining campaign processes, improving workflows, managing project visibility, and contributing to departmental initiatives and special projects.

 

Desired Qualifications  

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising or related field, or equivalent professional experience. 
• 5-7 years of professional experience in marketing, communications, advertising, public relations or integrated campaign management. 
• Demonstrated experience managing marketing or communications projects from concept through completion. 
• Exceptional organizational and project management skills, with the ability to manage multiple concurrent campaigns, timelines and stakeholders. 
• Strong writing, editing and proofreading skills. 
• Understanding of integrated marketing across paid, earned, owned and social channels. 
• Ability to interpret campaign performance data and translate results into clear insights and recommendations. 
• Experience with project management, content management, CRM or digital asset management platforms preferred. 
• Proficiency in Canva, Adobe Creative Suite, Microsoft Power Point. 
• Collaborative, solutions-oriented approach and ability to thrive in a fast-paced environment with shifting priorities. 

What We Offer:  

• Competitive salary range of $90,000 - $105,000 depending on experience 
• Comprehensive benefits package, including health, dental, vision, FSA, and life insurance 
• 401(k) retirement savings plan with immediate match and vesting 
• Paid Personal Time Off (PTO), Paid Holiday’s, Floating Holiday's and Sick Pay benefits 
• Cell Phone & Internet monthly reimbursement
• $1k annual wellness reimbursement 
• Opportunity to work with a dynamic and passionate team 
• Flexible work schedule, including hybrid work options 
• Professional development and growth opportunities 
• A chance to make a real impact on the tourism economy of Monterey County 

Our Culture:  

We value a positive and inclusive work culture, and we're committed to ensuring that all team members feel welcome and have an equal opportunity to connect, belong, and grow. We encourage team members to contribute to the organization and the hospitality industry, to advance their skill sets, and to be comfortable and confident as their authentic selves. 

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Equal Opportunity Employer:  

See Monterey is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that reflects the diversity of our community. 

Learn More About Us:  

Visit our website at and follow us on social media to learn more about our mission, vision, and values. 

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