Marketing Consultant/Connectivity Specialist

Rental Connectivity Specialist

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The Rental Connectivity Specialist is responsible for enabling connectivity solutions across non-CAT (allied) equipment within the rental ecosystem. This role serves as the bridge between allied OEM vendors, internal technology teams, and field/service operations to deploy, integrate, and sustain telematics and connectivity hardware at scale.

The position ensures allied equipment is fully integrated into digital fleet platforms, enabling visibility, utilization tracking, and customer value through connected rental offerings.

What Will You Do:

• Connectivity Deployment & Integration
• Coordinate installation of connectivity hardware at allied vendor manufacturing facilities and retrofit locations
• Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity
• Develop and execute rollout plans for new allied equipment models
• Troubleshoot installation issues and ensure timely resolution across vendors and internal teams

• Vendor Engagement & Factory Coordination
• Establish working relationships with allied OEMs and key supplier contacts
• Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations
• Conduct factory visits and onsite support to ensure successful hardware integration
• Drive adoption of connectivity standards among allied vendors

• Rental Connectivity Enablement
• Ensure connectivity readiness for fleet onboarding into rental systems
• Support integration of telematics data into rental platforms and customer-facing tools
• Partner with rental operations teams to ensure seamless activation and commissioning workflows
• Monitor connectivity performance, uptime, and data quality

• Program & Process Development
• Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware
• Maintain documentation, installation guides, and SOPs for internal and external stakeholders
• Identify continuous improvement opportunities in deployment efficiency and vendor execution

• Cross-Functional Collaboration
• Serve as a liaison between:
• Vendors
• CAT digital/technology teams
• Rental operations
• Supply chain and procurement
• Align stakeholders on timelines, priorities, and issue resolution
• Communicate status, risks, and performance metrics to leadership

• Issue Resolution & Support
• Lead root cause analysis for connectivity failures or data issues
• Coordinate corrective actions across vendors and internal engineering teams
• Provide escalation support for critical deployments or fleet disruptions

What Will You Have:

• Technical / Functional
• Understanding of telematics, IoT devices, or fleet connectivity systems
• Familiarity with hardware installation, wiring, and basic diagnostics (off-highway or heavy equipment preferred)
• Knowledge of data integration concepts (APIs, fleet management systems, or telematics platforms)
• Ability to interpret technical documentation and collaborate with engineers

• Program & Execution
• Strong project management capabilities (multi-site deployment coordination)
• Process development and standardization mindset
• Ability to manage multiple concurrent vendor engagements and timelines
• Detail-oriented execution with a focus on scalability and repeatability

• Relationship Management
• Proven ability to build and maintain relationships with external vendors and OEM partners
• Experience influencing without direct authority
• Strong stakeholder management across technical and operational teams
• Comfortable working across organizational boundaries and differing priorities
• Communication
• Clear communicator with ability to translate technical concepts into business terms
• Strong written documentation skills (SOPs, requirements, vendor guidelines)
• Effective in leading meetings, driving alignment, and resolving conflicts

Top Candidate Will Also Have:

• Extensive experience in one or more of the following:
• Equipment/fleet management
• Telematics or IoT deployment
• OEM/vendor technical coordination
• Field service or product support in heavy equipment / industrial environment

• Demonstrated experience working with external vendors or manufacturers
• Experience in cross-functional project delivery (technology + operations)

• Background in heavy equipment, construction, rental, or industrial machinery sectors
• Experience with factory-level integration or OEM product support
• Familiarity with telematics ecosystems
• Experience deploying hardware at scale across multiple sites or partners

Additional Details:

• The location for this position is Irving, Texas (Dallas)
• Domestic relocation assistance is available for this position.
• This position may require up to 10% travel.
• Sponsorship is not available.

Summary Pay Range:

$112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees