Business & Leisure Sales Manager

Job Description

Job Description

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests. 

Your mission:  

Should you decide to accept it... 

Gone are the days of salespeople sipping martinis and propping their feet up… 

The Business & Leisure Sales Manager is a multi-tasking machine with strong community relations and an excellent reputation amongst clients. They also support our hotel family and create an epic experience for our guests. And just to clarify, they still like a good martini. 

Working with an awesome team and reporting to the Director of Sales, the Business & Leisure Sales Manager will be responsible for prospecting clients and cultivating relationships. Using previous experience in the hotel sales arena, the Sales Manager is directly responsible for developing Business Travel, Group Events and Travel Industry business to meet revenue goals. 

The Nitty-Gritty:  

What exactly you will be doing... 

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

Key Responsibilities

Revenue Generation & Account Development

• Identify, prospect, and convert new business opportunities within both corporate and leisure transient market segments at the local, regional, and global levels.
• Develop and execute strategic sales plans based on market intelligence, hotel performance, and industry trends to maximize revenue and market share.
• Manage and grow negotiated corporate accounts, leisure travel partnerships, and key travel industry relationships.
• Prepare and present customized proposals, respond to Requests for Proposals (RFPs), negotiate rates and contracts, and secure new business opportunities.

Business Development & Relationship Management

• Consistently exceed revenue and production goals through proactive sales activities, including outside sales calls, client meetings, presentations, site inspections, networking events, trade shows, and industry conferences.
• Build and maintain strong relationships with travel buyers, travel management companies, consortia partners, travel advisors, and key decision-makers.
• Represent Virgin Hotels Collection in industry associations, networking organizations, and community events to strengthen brand awareness and generate new business opportunities.
• Serve as a trusted resource for clients by providing creative solutions, exceptional service, and strategic guidance.

Market Intelligence & Sales Strategy

• Monitor market trends, competitive activity, supply and demand fluctuations, and account production to identify opportunities and risks.
• Utilize analytics, reporting tools, and sales systems to track performance, forecast business, and measure sales effectiveness.
• Maintain timely communication with clients and internal hotel teams to ensure seamless execution of business opportunities and guest experiences.
• Collaborate with Revenue Management, Marketing, Operations, and Reservations teams to align sales strategies with overall hotel objectives.

Professional Development

• Continuously enhance professional selling skills through Virgin Hotels Collection training programs, Global Sales initiatives, industry events, and ongoing professional development opportunities.
• Stay current on industry trends, technology, and best practices within corporate and leisure travel segments.

Culture & Service Excellence

• Serve as a passionate ambassador of the Virgin Hotels Collection brand and culture.
• Deliver exceptional service by building genuine relationships with clients and colleagues.
• Demonstrate creativity, resourcefulness, and a solution-oriented mindset in all interactions.
• Embody the spirit of a true "Rainmaker" by proactively generating business, thinking differently, and consistently driving results.

What qualities are we looking for? 

You’ve got skills? If you can perform the following, then you have come to the right place...

We're looking for a sales professional who thrives in a fast-paced environment, embraces innovation, and excels at building meaningful business relationships.

• Ability to adapt quickly and effectively manage multiple priorities and projects simultaneously.
• Creative thinking and a willingness to challenge conventional approaches.
• Strong initiative with the ability to anticipate client needs and consistently exceed expectations.
• Exceptional problem-solving skills and the confidence to make decisions independently.
• Outstanding communication, negotiation, presentation, and interpersonal skills.
• Superior customer relationship management and organizational abilities.
• Ability to navigate challenging situations, resolve conflicts professionally, and deliver positive outcomes.
• Collaborative and team-oriented approach to building strong relationships across all hotel departments.
• Professional presence with the ability to influence and engage stakeholders at all levels.
• Leadership behaviors aligned with Virgin Hotels Collection Core Values: innovative, original, fun, personable, and committed to delivering brilliant service experiences.
• Commitment to all company safety standards, health regulations, and applicable state and federal laws.

Background must-have:  

• Current legal authorization to work in the United States without restriction.
• Minimum of two (2) years of hotel sales, hospitality, or related industry experience.
• Strong verbal and written communication skills with the ability to effectively interact with clients, guests, vendors, and team members.
• Working knowledge of hotel sales processes, transient market segments, property management systems, CRM platforms, and transient booking channels.
• Proficiency in Microsoft Office Suite, including Outlook, Teams, Word, Excel, and PowerPoint.
• Ability to travel as needed for sales calls, client meetings, industry events, trade shows, and business development activities.

This role is ideal for a highly motivated sales professional who is passionate about hospitality, relationship building, and driving revenue growth while delivering the unique and memorable experiences that define Virgin Hotels Collection.