Social Media Producer (Koreatown, Pico Union and Westlake)

Social Media Producer, Koreatown, Pico Union and Westlake The Role The LA Local is looking for a social media producer to build and manage our Koreatown, Pico Union and Westlake social media presence. You’ll be the creative force behind how we show up on social platforms, translating our community-centered journalism into engaging, platform-specific content that resonates with residents and builds trust over time. The producer will use social media to build community connection and civic engagement, amplifying the voices and stories that matter most to Koreatown, Pico Union and Westlake, creating space for conversation and helping residents see themselves and their neighbors in our work. You’ll collaborate closely with the editor, reporters, our multimedia director and our head of audience & membership to shape social strategy. You’ll create original content series that feature diverse community voices, package stories from our site and newsletters for social audiences, engage directly with community members in comments and DMs and keep your finger on the pulse of what people in the neighborhoods are talking about and how they like to consume content. This position reports to the Koreatown, Pico Union and Westlake editor, with a dotted line to the head of audience & membership. The Organization The LA Local is a nonprofit startup that produces neighborhood-level, community-centered news that connects with broader regional issues. Our approach combines dedicated community newsrooms with a central hub that amplifies local stories, identifies cross-community trends, and produces region-wide coverage that matters to all Angelenos. Our values Free, Independent Local Press: We believe all Los Angeles residents deserve to have a source of unbiased information that equips them to thrive in their daily lives. Our work will meet high journalism standards, be independent, nonpartisan and free to access. We’ll prioritize reaching as many Angelenos as possible, in the most effective ways possible. Community-first: We center the needs of local communities, with an ultimate goal to strengthen communities and make LA work better for Angelenos. Journalism should be focused on serving people most affected by the subject matter, and equipping them to take action. Equity & Inclusion: We need a representative, equitable, and inclusive local press. Newsrooms should be representative of the communities they cover, shift narratives to be centered on community perspectives, and provide pathways into newsgathering for residents. Trust: We believe that building trust must be a core principle of our journalism. As a baseline, the journalism we support must be accurate, independent, unbiased, non-partisan, and a trusted source of shared facts by the communities we serve. Key responsibilities Package and publish content across The LA Local’s Koreatown, Pico Union and Westlake social accounts, adapting written stories, newsletters and partner content for platform-specific audiences Create short-form vertical videos, graphics and other engagement-focused posts using tools like CapCut, Canva and mobile editing apps Appear on camera to deliver news content and community stories in accessible, conversational ways Film, edit and produce video content from community events, interviews and newsroom activities Develop recurring content series that highlight diverse neighborhood voices and create opportunities for community participation Engage authentically with audiences in comments and DMs, moderating discussions and facilitating meaningful conversations Identify and build relationships with local content creators, community organizations and trusted voices for ethical partnerships and collaboration Cultivate sources and story ideas through social listening and community interaction Represent The LA Local at Koreatown, Pico Union and Westlake community events and gatherings Monitor which platforms and content formats are resonating with our target audiences Track analytics and contribute insights to daily and weekly reports on audience growth and engagement Collaborate with the head of audience & membership to refine platform strategy based on community needs and behaviors Contribute to editorial planning and social content calendars Work closely with Koreatown, Pico Union and Westlake reporters and editors to ensure social content reflects editorial priorities and community needs Collaborate with high school reporters and provide guidance as needed Share learnings and best practices with social producers across other LA Local neighborhoods Support newsletter production and other audience-facing communications as needed Requirements 3+ years of experience creating social media content, ideally in news, media or community-focused organizations Strong portfolio demonstrating creative, engaging social content — especially video — that connects with specific audiences Proficiency with mobile video editing tools (CapCut, etc.) and design platforms (Canva, basic photo editing) Comfortable appearing on camera and comfortable in community settings Excellent writing and editorial judgment, with ability to adapt tone and style for different platforms while maintaining accuracy Deep familiarity with social media trends, platform best practices and emerging formats Genuine interest in Koreatown, Pico Union and Westlake and commitment to community-centered journalism Ability to work both independently and collaboratively in a small, mission-driven team Flexibility to occasionally cover evening or weekend community events Nice to Have Connections to or lived experience in Koreatown, Pico Union or Westlake communities Experience working with community organizations or grassroots initiatives Bilingual skills (Spanish and Korean particularly valued) Understanding of or interest in journalism ethics and trust-building practices Compensation and Benefits The annual salary will be commensurate with experience and qualifications, ranging from $70,000 to $85,000. Salaries reflect our compensation philosophy of market competitiveness and pay equity. All candidates receive a first and best offer in line with our market, recognizing their education, training, years of experience, and level of expertise. #J-18808-Ljbffr The LA Local