Senior Marketer

Sports Basement Rocklin — Senior Marketer Reports to: Director of Marketing Supervises: Assigned Marketers and Assistant Marketers. Salary: $70,500-$95,000, exempt position. Specific starting wages are dependent on location and experience. Level 5. Location: Rocklin, CA Sports Basement is opening our first store in the greater Sacramento region, and we’re looking for a Senior Marketer to lead the charge. The Role This role is about building demand from the ground up — embedding Sports Basement into a new community through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. You’ll take what’s worked across the Bay Area and Southern California and adapt it thoughtfully to a brand-new market. If you’re equal parts community builder, event operator, and strategic marketer , this role has your name on it. The Senior Marketer owns community-based marketing for the Rocklin region and plays a key role in shaping Sports Basement’s regional marketing strategy as we expand. You’ll work closely with the Sr. Director of Marketing and the Store GM to drive in-store traffic, partnerships, and brand presence—locally and beyond. This is a hands‑on, high‑visibility role with real ownership and room to build. What You’ll Do Drive in‑store traffic through community outreach, partnerships, and field marketing Leverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners—expanding Sports Basement’s reach and uncovering high‑impact opportunities at scale Identify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partners Own large‑scale regional events with company‑wide impact Develop and host high‑quality in‑store events that showcase Sports Basement as “so much more than retail” Extend and refine Sports Basement’s Basementeer loyalty and community giving program at a regional level Supervise and mentor Marketers or Assistant Marketers within your region Represent Sports Basement at community events and continuously seek new growth opportunities Contribute engaging content for local and regional social media Support marketing efforts that attract tourists and destination shoppers Balance creativity with business discipline—tracking ROI, impact, and learnings What Success Looks Like Strong, sustainable partnerships that drive measurable traffic Well‑executed events that feel authentic, energetic, and on‑brand A visible, respected Sports Basement presence in the Rocklin/Sacramento community Programs that scale beyond one store and influence the broader company Who You Are A proven relationship‑builder who opens doors and creates win‑win partnerships Strategic and analytical, with experience developing high‑ROI programs An excellent communicator—written, verbal, and in person A confident event leader with strong logistics and execution skills Warm, genuine, professional, and fun—you embody the Sports Basement brand A natural mentor and leader Detail‑oriented, organized, and comfortable juggling multiple priorities Passionate about outdoor recreation, wellness, and community Requirements Strong time management and organizational skills Self‑starter with high ownership and follow‑through Comfortable working on the sales floor and in the field Flexibility to work weekends, holidays, and the busy winter season (Thanksgiving–mid‑January) Solid analytical skills and understanding of retail financial metrics Proficiency in Google Workspace and CRM tools Access to a car Joyful, engaging energy (yes—this matters here) How to Apply Apply via: [Insert Application Link] Please include a cover letter answering the following: Why do you want to work in Sports Basement’s Marketing Department, and why are you a good fit for this role? How would you describe the Sports Basement brand? What stands out most about our stores, and how would you communicate that to others? How would you drive the biggest impact for our new Rocklin location? What does Sports Basement do well in marketing today, and where can we improve? Benefits Full health, dental, and vision coverage (full‑time staff) Profit‑sharing bonus pool 40% off our already low prices — for life (after 2,000 hours worked) A fully stocked kitchen with free breakfast, lunch, and/or dinner A free flight for every year‑equivalent of hours worked Free skiing, camping, and biking trips through our Out of the Basement program Free use of rental gear 40% reimbursement on out‑of‑pocket costs for individual sports activities #J-18808-Ljbffr