Content Marketing Lifecycle Manager

Job Responsibilities:

• Content Strategy & Planning.
• Partner with the Head of Brand on content calendar oversight and planning across full content ecosystem, including core website content, blogs, evergreen educational content, research and reports, and video and multimedia (in collaboration with Brand and Video teams).
• Maintain the content calendar on an ongoing basis to ensure accurate reflection of the current plan and due dates.
• Collaborate with staff writers and other freelancers to manage workload and maintain team velocity under direction from the Head of Brand Content Development & Operations.
• Own core articles in EV, retail energy, and heat pump content verticals.
• Peer edit high-impact content to uphold quality, accuracy, and brand voice.
• Upload and manage content accurately in Storyblok, including updates to existing landing pages to reflect newly published and updated content SEO & Data Analysis.
• Partner closely with the SEO team to maintain momentum on organic traffic growth priorities and ensure briefs, updates, and refreshes align with keyword and performance strategy.
• Apply strong data analysis skills across owned and third-party data to support content with sound, AI-citation-friendly stats.
• With input from the Head of Brand, lead content planning meetings to assess the past month’s performance and set a plan for the upcoming month.
• Cross-Functional Partnership.Represent content in relevant planning meetings and cross-functional reviews

Skills:

• Strong writer and editor with excellent judgment, research capability, and attention to detail.
• Prior experience in climate/sustainability, energy, environmental science, or a similarly complex technical category strongly preferred.
• AI-savvy with demonstrated ability to both scale and humanize content in a hybrid production model.
• Demonstrated experience managing CMS platforms and project management tools; experience with Storyblok and Asana is a plus.
• Experience collaborating with senior writers and external contributors.
• Proven ability to step into an existing strategy and team quickly with minimal ramp-up.
• Comfortable operating as a temporary owner and decision-maker.
• Highly organized, pragmatic, and collaborative.
• Prior consulting or freelance experience is a plus.

Education/Experience:

• 7-10+ years of experience contributing to and/or leading editorial and content programs for brands or organizations.