Senior Marketing Strategist

Senior Marketing Strategist

Help shape Jurni's next chapter through thoughtful, insight-driven marketing strategy. We're looking for a Senior Marketing Strategist who can connect customer needs, market opportunities, and business goals to guide how Jurni is positioned, promoted, and adopted. At Ascendium, you'll lead marketing strategy for Jurni, establishing messaging, setting priorities, and guiding initiatives that support engagement and growth. Working closely with product, sales, strategic communications, and leadership teams, you'll translate customer and market insights into strategic recommendations, build alignment across teams, and lead marketing initiatives that deliver measurable results. If you're energized by influencing business decisions and helping an innovative product reach more organizations and learners, this is an opportunity to make a meaningful impact.

This position requires residence in or relocation to Madison, Wisconsin, where Ascendium is headquartered. Madison-based employees have a hybrid schedule, working three days per week in the office and two days remotely, which provides the opportunity for valuable in-person collaboration. Applicants who live outside commuting distance of Madison, Wisconsin, will be expected to relocate to the area within 3-6 months of hire.

Job Responsibilities

• Develop and lead marketing strategies, plans, and initiatives that support the growth, awareness, and adoption of Jurni.
• Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives.
• Develop audience engagement strategies, campaign frameworks, and marketing approaches that align with organizational goals, customer needs, and market opportunities.
• Establish and refine product positioning, messaging, value propositions, and market narratives that resonate with target audiences.
• Partner with marketing leadership, Sales, and other stakeholders to identify opportunities, establish priorities, and align marketing initiatives with business objectives.
• Lead cross-functional marketing projects and initiatives, coordinating stakeholders, timelines, resources, and deliverables to achieve desired outcomes.
• Conduct customer, market, and competitive research to identify trends, opportunities, and risks and develop strategic recommendations.
• Analyze marketing performance, customer engagement, market conditions, and business results to inform decision-making and optimize marketing effectiveness.
• Develop strategic recommendations that enhance customer engagement, product adoption, market positioning, and business growth.
• Partner with Strategic Communications and other teams to support the effective execution of marketing campaigns, communications, and go-to-market initiatives.
• Guide the development of marketing content, communications, and sales enablement resources to ensure alignment with marketing strategies and objectives.
• Establish success metrics and evaluate marketing initiatives to measure effectiveness, impact, and return on investment.
• Stay informed about customer needs, industry trends, emerging technologies, and competitive developments affecting Jurni.
• Represent marketing perspectives in strategic planning discussions and contribute to organizational decision-making.
• Develop and maintain productive working relationships with internal stakeholders, external partners, and vendors as appropriate.
• Perform other duties as assigned.

Knowledge and Skill Requirements

• Knowledge equivalent to a bachelor's degree, preferably in marketing, communications, business, public relations, or a related field.
• Minimum of 7 years of experience in marketing, product marketing, communications, brand strategy, go-to-market planning, or a related discipline.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Excellent strategic thinking, planning, and decision-making skills.
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to develop marketing strategies that align customer needs, market opportunities, and business objectives.
• Strong understanding of product marketing, customer engagement, brand positioning, and go-to-market strategy.
• Ability to gather, interpret, and apply customer, market, competitor, and performance data to inform decisions and recommendations.
• Strong leadership and influence skills, including the ability to build alignment across teams and stakeholders.
• Excellent project management, organization, and prioritization skills.
• Demonstrated initiative, curiosity, creativity, and innovation.
• Ability to identify opportunities, evaluate alternatives, and recommend effective solutions.
• Ability to think strategically while balancing operational and tactical considerations.
• Strong attention to detail and commitment to producing high-quality work.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Proficiency with Microsoft Office applications and familiarity with marketing, content management, analytics, CRM, or other business technology platforms.
• Experience developing and leading marketing strategies, campaigns, product launches, or customer engagement initiatives.
• Experience conducting market research, customer analysis, and competitive assessments and applying findings to strategic decision-making.
• Experience collaborating with cross-functional teams and influencing stakeholders across multiple business functions.
• Experience analyzing marketing performance, customer behavior, market trends, and business results to inform recommendations and strategy.
• Valid driver's license.

Other Information

Ascendium offers an outstanding benefits package designed to provide employees and their families with a high degree of security. These benefits include, but are not limited to: comprehensive medical, dental, and vision insurance. Flexible, hybrid schedule. Ongoing training and professional development opportunities. Retirement savings plan with employer match.

Ascendium provides equal employment opportunity to all individuals regardless of their race, color, religion, sex, age, national origin, creed, disability, veteran status, or any other characteristic protected by state or federal law. H-1B sponsorship (initiation or transfer) is not available for this position. If you would like assistance with the application process, please email Ascendium Human Resources. We invite all applicants to complete the Voluntary Affirmative Action questions when submitting application materials. The questions are found at the end of the online application process. To learn more about our commitment to Equal Employment Opportunity, please visit the Ascendium Careers webpage. Ascendium requires criminal, employment, and education background investigations before hiring.