Retail Marketing Manager

A client of Insight Global is seeking a Retail Marketing Manager to bridge the gap between Brand Marketing and Retail Execution. This role ensures that our brand vision – rooted in science, legacy, and next-level performance – comes to life consistently across every retail touchpoint. The ideal candidate is equal parts brand strategist and retail operator: fluent in brand marketing principles, a master of retail activation, and an exceptional presenter who can turn complex strategies into polished, persuasive decks for internal teams and external partners. Key Responsibilities: Brand-to-Retail Integration • Translate the Brand team’s campaigns and creative direction into retail-ready marketing plans, ensuring consistent messaging, design, and voice across in-store, digital, and wholesale environments. • Partner closely with Brand Marketing, Creative, and Sales to align launches, promotions, and merchandising with overall brand narrative. • Serve as the internal champion for retail needs during brand planning, bringing consumer and retailer insights back to the brand team. Retail Marketing Execution • Develop and execute retail marketing programs (end caps, signage, sampling, seasonal promotions, co-branded activations) for key accounts including Costco, Target, Walmart, Amazon brick-and-mortar, and specialty retailers. • Oversee creative briefing and production of all retail collateral – ensuring brand congruency, premium design, and flawless execution. • Partner with eCommerce and Digital teams to create a seamless omnichannel consumer experience. Presentation & Partner Readiness • Lead the creation of high-impact presentations for buyer meetings, joint business plans, and line reviews — owning narrative, design, and data storytelling. • Deliver compelling, polished presentations to senior executives and retail partners to secure placement, funding, and promotional opportunities. Analytics & Insights • Track performance of retail campaigns using POS data, Nielsen/IRI, and retailer portals. • Provide actionable insights and reporting to leadership on ROI, shopper trends, and category opportunities. Cross-Functional Leadership • Act as the primary marketing liaison for key retail accounts; foster strong relationships to drive collaboration and growth. • Coordinate with Operations and Supply Chain to ensure inventory and timing align with marketing programs. • Mentor junior team members and manage agency partners as needed.