Senior Manager, Visual Identity Design Strategy

The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. OnBrand – American Express’ In-House Creative agency – is on a journey of exciting expansion. Our ambition is to “Become creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business, powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. The Brand Design Strategy team sets the vision for how the American Express brand is conveyed across every touchpoint — shaping a cohesive, modern, and globally resonant multi-sensory identity grounded in authenticity and heritage. We translate strategic brand principles into impactful cross-channel design systems that build long-term brand value while enabling distinct and differentiated expressions across the American Express ecosystem. As Senior Manager, Visual Identity Design Strategy, this person will lead the strategic development and oversight of visual identity interpretation across American Express sub-brands, including products, benefits, services, and business units. This role is responsible for developing systems that ensure each brand expression authentically reflects the unique needs of its specific audience and business goals while remaining connected to and consistent with the broader American Express brand system and its heritage. These initiatives will shape how the brand comes to life visually across global customer touchpoints. The ideal candidate brings deep expertise in graphic design and visual identity systems — with the ability to guide how sub-brands evolve, scale, and express themselves across brand architectures. They will collaborate closely with business units, in-house creative teams, and external agencies to inspire bold, future-forward approaches to brand expression across channels, experiences, and partnerships that evolve the American Express visual ecosystem while honoring the brand’s heritage and trust. At American Express, our culture is built on a 175-year history of innovation, shared values [ Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability

benefits * Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need * 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy * Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site [ American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights [ poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.