FR - Senior Martech / CDP Specialist - Personalization & Activation

FR - Senior Martech / CDP Specialist – Personalization & Activation

Paris

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

Our client is building a new CDP and customer activation capability on top of an established data ecosystem. The data foundation already exists; the focus is on scoping, designing and building the CDP layer, customer data model, audiences and activation capabilities with a multidisciplinary team. Within this setup, we are looking for a profile focused on customer data configuration and activation, coming from a marketing / personalization background rather than a pure data engineering background — someone who thinks in terms of attributes, traits, audiences and activation logic, and who can translate that language clearly to technical teams.

The role

As a Senior Martech and CPD Specialist , you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 5 to 8 years of experience, a growth mindset and a drive to make a lasting impact.

You will join a project environment where technical data modelling and the data warehouse are handled by the Data Engineering team. Your role will be to translate business and personalization use cases into actionable CDP requirements, configure activation within Hightouch, and act as the bridge between business needs and technical implementation throughout the build of the solution.

You will naturally act as the key interface between business needs and their technical translation: able to define an audience or activation rule with a marketing stakeholder, then reformulate it clearly for the Data Engineering team. You are comfortable working in a new-build CDP environment on top of an existing data ecosystem, where not all customer data, audience and activation decisions have been made yet, and you know how to move forward in close coordination with the other areas of expertise involved in the project, rather than working in a silo.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting (a plus)

Role responsibilities

• Translate business and personalization use cases into actionable attributes, traits, audiences and activation logic
• Contribute to the structuring of the customer data model from a CDP / personalization perspective, in coordination with Data Engineering, which owns the technical modelling and data warehouse
• Configure customer profiles, audiences and activation flows in Hightouch
• Act as the link between business / personalization requirements and the Data Engineering / technical teams involved in the project
• Take part in the scoping and build of the CDP from day one, as part of a multidisciplinary team

Must have qualifications

To be considered for this role, you must meet the following essential qualifications:

• Previous hands-on involvement in building or significantly evolving a CDP implementation end to end,beyond only administering or optimizing an existing setup
• 5 to 8 years of experience in marketing technology, CDP, audience management or personalization
• Practical experience with at least one CDP, audience management, identity or personalization platform, such as Segment, Tealium, Salesforce Data Cloud / Data 360, Adobe Experience Platform / Real-Time CDP, Adobe Target, Optimizely
• Ability to translate business / personalization needs into actionable data logic, including attributes, traits, segments and activation rules
• Comfortable working with Data Engineering and technical teams, without being expected to code data pipelines directly
• Good understanding of identity, consent management and data governance topics, including GDPR

Nice to have qualifications

• Direct experience with Hightouch,a strong plus, but not a blocking requirement if the candidate has solid CDP / MarTech experience
• Comfortable navigating data models and datasets; basic SQL knowledge is useful but not essential
• Professional English proficiency

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a permanent position based in FRANCE / Paris .

Beyond a competitive compensation package, we offer:

• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.