Senior Marketing Analyst

Senior Performance Marketing Analyst (Italian Speaker) The Company At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world. Job Description lastminute.com is looking for a Senior Performance Marketing Analyst to play a crucial role into the Customer Acquisition are inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments. The job in brief: Job Title: Senior Performance Marketing Analyst Working model: hybrid from Switzerland Team: you will join the Customer Acquisition team within the Marketing department. Level: individual contributor Contract: Permanent – full-time (EUR 36 h/wee) What your impact will be: Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency. Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager. Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data. Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics. Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation. Qualifications SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data driven approach Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights. Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech). Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions. Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners. Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment. Mandatory Italian language Fluent in English language to be able to efficiently communicate with both international team members and stakeholders Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms. Comprehensive understanding of Google Analytics 4 and related big query data models. Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc. Experience in the programming language Python Additional Information Perks of working with us: How we work together An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities) Shorter working week (36h as full time), with a half working day on Fridays Flexible start and end of the working day Possibility to work from anywhere for a period of the working day per year defined according to local regulations How we learn together Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time. Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content Other perks 2 paid days off per year for volunteering purposes Occasional social events to foster connections among colleagues Travel industry discounts and flash exclusive staff fares We support our employees through life’s significant moments with leave options (parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws. Wish you were here? We do, too! Selection process steps HR interview (10-30 minutes) 1st interview (Manager): soft skills + technical knowledge Test step online or offline 2nd interview (Manager + team member): Test review Offer extended Our commitment to celebrate diversity and generate belonging At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel. Eligibility criteria: By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status. #J-18808-Ljbffr