Social Media Manager

Full-time

Nammos New York

Desired Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Proven experience managing social media and creative direction for luxury hotels and restaurants.
Strong background in content creation, art direction and campaign management across multiple digital platforms.
Deep understanding of brand identity, visual storytelling, and luxury market aesthetics.
Hands on experience in analyzing social media insights and leveraging performance metrics to optimize content.
Minimum 3–5 years of experience in social media management, content creation, or digital marketing, preferably within luxury hospitality, fine dining, lifestyle, or premium consumer brands.
Demonstrated experience producing original photo and video content, including short-form video, Reels, and behind-the-scenes storytelling.
Experience with social media management and scheduling platforms, analytics tools, and creative editing software such as Adobe Creative Suite, Canva, CapCut, or equivalent.
Strong understanding of the New York City hospitality, cultural, and luxury lifestyle landscape, including relevant trends, tastemakers, and digital communities.
Experience supporting restaurant openings, brand launches, or major hospitality campaigns is highly desirable.
Ability to work flexible schedules including evenings, weekends, and holidays, particularly around events and openings.
Skills and Abilities

Skilled in developing and executing social media strategies that drive engagement and elevate brand presence.
Proficient in overseeing photo and video shoots, from concept to delivery, ensuring alignment with brand vision and tone.
Excellent communication and collaboration skills, with the ability to lead creative partners, agencies, and internal teams.
Willingness and flexibility to work in different locations from time to time, based on project requirements.
Strong hands-on photography, videography, editing, and copywriting skills, with the ability to independently produce high-quality, on-brand content.
Excellent organizational and project management skills, with the ability to manage content calendars, deadlines, and multiple creative deliverables.
Ability to interpret performance data and translate insights into actionable recommendations for audience growth and engagement.
Professionalism and discretion when working with high-profile guests, VIPs, influencers, and luxury brand partners.
General Duties, Tasks, and Responsibilities
Creative Direction & Content Production
Conceptualize, plan and direct creative shoots for Nammos brand campaigns, social content and partnerships.
Develop and oversee styling, settings and visual storytelling across all content formats (photo, video, and short-form).
Collaborate with photographers, videographers and production teams to deliver high-quality creative assets.
Produce engaging, on-brand content tailored for each social platform - Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Build and maintain a visual mood board to ensure a consistent aesthetic and tone across all brand Nammos social media accounts
Independently capture, edit, and deliver original photo and video content highlighting the restaurant's culinary offerings, cocktails, interiors, service, atmosphere, and guest experiences.
Develop compelling short-form video content, including Instagram Reels, TikToks, and Stories, designed to increase organic reach, engagement, and brand awareness.
Maintain an organized and accessible digital asset library of approved photography, video, and creative materials for ongoing marketing and PR use.
Collaborate with culinary, beverage, and operations teams to identify new menu items, seasonal offerings, and behind-the-scenes opportunities for storytelling.
Collaborate and report to Marketing Manager.
Ensure all creative assets adhere to established Nammos brand guidelines and receive appropriate approvals prior to publication.
Social Media Strategy & Management
Develop and execute a comprehensive Nammos brand social media strategy aligned with brand goals and seasonal campaigns.
Manage day-to-day posting, community engagement, and platform growth across all Nammos NYC channels.
Develop monthly content calendars ensuring timely, relevant and high-performing content distribution.
Analyze social media metrics, performance and audience insights to optimize future campaigns.
Stay ahead of trends in digital, social and luxury lifestyle content to keep Nammos brand culturally relevant in each market.
Manage daily community engagement, including monitoring comments, direct messages, tagged content, and guest interactions, ensuring timely and brand-appropriate responses.
Identify opportunities to engage with relevant luxury hospitality, lifestyle, fashion, art, and cultural communities to expand brand visibility.
Coordinate with the Marketing Manager, PR agency, and external partners to support influencer visits, media experiences, brand collaborations, and special events through social content.
Create and maintain a consistent posting cadence, balancing planned editorial content with timely, organic content captured on property.
Monitor guest-generated content and identify opportunities for approved reposting and amplification.
Prepare monthly social media performance reports highlighting audience growth, engagement, reach, content performance, and recommendations for optimization.
Support marketing campaigns designed to increase brand awareness, restaurant discovery, reservations, and guest engagement, in collaboration with the Marketing Manager and digital agency.
Work closely with the Marketing Manager to align local NYC content with global Nammos brand positioning, while reflecting the distinctive identity and cultural landscape of New York.
Key Targets

Content Quality & Brand Storytelling
Consistently produce premium, original photo and video content that reflects Nammos' luxury positioning, distinctive atmosphere, and brand identity.
Maintain strong visual consistency and creative execution across platforms.
Engagement Quality
Maintain and improve engagement rates against established benchmarks.
Encourage meaningful audience interaction and build an engaged community through thoughtful content and responsive community management.
Saves, Shares & Organic Reach
Develop content that audiences find valuable, aspirational, and worth sharing.
Demonstrate consistent improvement in saves, shares, and organic content distribution.
Audience Growth & Brand Awareness
Grow a relevant, engaged audience aligned with Nammos' target demographic, prioritizing quality of followers, NYC market relevance, and sustainable organic growth.
Content Delivery & Operational Execution
Maintain approved content calendars, meet production deadlines, deliver required creative assets, and provide accurate, timely performance reporting.
Collaborate effectively with internal teams and external partners.

Pre-Opening Duties and Responsibilities
Support the development and execution of the Nammos NYC pre-opening social media strategy, including teaser campaigns, opening announcements, countdown content, and launch storytelling.
Develop and maintain a comprehensive pre-opening content calendar aligned with key marketing, PR, construction, operational, and opening milestones.
Capture and produce original behind-the-scenes content documenting the restaurant's development, interior design, culinary preparations, team introductions, and final opening preparations, subject to brand approval.
Coordinate and execute pre-opening photography and video shoots, including food, beverage, interiors, team portraits, and lifestyle content, in collaboration with the Marketing Manager and external production partners.
Build an organized library of approved pre-opening photography, video, and creative assets for use across social media, PR, digital advertising, website, and future marketing initiatives.
Support the establishment and optimization of Nammos NYC social media accounts, ensuring consistent branding, accurate business information, approved imagery, and appropriate links to the website and reservations platform.
Collaborate with the Marketing Manager and PR agency to develop social content supporting press announcements, influencer previews, media visits, and opening events.
Develop a comprehensive opening-week social media coverage plan, including content capture, real-time Stories, Reels, guest experiences, and post-event recaps.
Provide on-site content coverage during friends and family services, media previews, VIP experiences, and official opening celebrations, coordinating closely with operations to avoid disruption to service.
Support influencer and content creator coordination, including content capture opportunities, deliverables, and amplification of approved content.
Develop a post-opening content strategy that transitions from anticipation and launch messaging into ongoing restaurant storytelling, guest experiences, culinary programming, and reservations-focused campaigns.
Establish initial social media performance benchmarks and reporting frameworks to evaluate pre-opening awareness, launch engagement, audience growth, and early post-opening performance.

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Vacancy posted 2 days ago

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