Marketing Analyst

Trend Intelligence Identify and curate sets of social media influencers and accounts across TikTok, Instagram, Pinterest, X, and Reddit that signal trend movement across FAM’s core fashion and lifestyle categories. Build and operate scrapers and API integrations to systematically collect post metadata, engagement signals, hashtags, captions, and visual content. Support image‑based analysis using OCR and AI tools to extract visual trend attributes—colors, fabrics, silhouettes, styles, and products—from influencer and social content. Synthesize raw data into clear, actionable trend briefs and reports that merchandising, design, and upstream teams can act on. Research and evaluate third‑party trend intelligence platforms and data tools to identify gaps and opportunities for the in‑house pipeline. Partner with the DWI engineering team to feed data sources into a growing trend intelligence infrastructure. Develop FAM’s proprietary fashion heuristics over time—a model of what predicts trend adoption across our retail channels and customer demographics. Marketing Activation & Campaign Intelligence Brief internal brand, sales, design, and ambassador teams on trend findings—translating data into clear creative and campaign direction. Guide the go‑to‑market strategy for FAM’s private label brands from a trend intelligence perspective—informing what to promote, when, and how. Use AI tools to draft engaging social media copy, campaign concepts, and e‑commerce content that activates the trends you’ve identified. Work closely with merchandising, licensing, and sales SMEs assigned to each brand to ensure trend intelligence is flowing into real decisions. Identify opportunities for social‑first campaigns that align with emerging cultural moments relevant to FAM’s target demographics. About You A genuine curiosity about fashion, culture, and the factors driving consumer behavior across social platforms. Hands‑on experience or a strong interest in data collection—APIs, scraping, or working with social platform data. Working knowledge of Python and/or R for data tasks. Ability to transform raw data into clear, communicable insights that non‑technical stakeholders can act on. Comfort using AI tools to accelerate your work—whether for research, writing, content drafting, or analysis. A self‑starter mentality: you don’t wait for perfect instructions; you take initiative and deliver results. Strong written communication skills—you can craft a concise brief, a compelling campaign concept, or an executive summary with equal clarity. What Will Make You Stand Out Experience scraping or working with social data (Reddit, Instagram, TikTok, or similar platforms). Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.). Exposure to AI or machine learning tools, even at a learning or experimental stage. Interest in or experience with image analysis, computer vision, or OCR. Background or coursework in data science, communications, fashion, marketing, or a related field. Experience drafting engaging social media content, marketing copy, or campaign briefs. Compensation Compensation Range: $70,000 USD – $80,000 USD. We offer competitive benefits and a dedication to equal pay for equal work. Specific salary offers depend on each candidate’s qualifications and experience. All employees participate in our annual bonus program (Non‑Sales) or commission program (Sales). Commitment to Equal Employment Opportunities & Diversity FAM Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. 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