TVAD, Sr Specialist
$30 - $40 per hourTinuiti
Apply now: Senior Specialist TV Video Audio & Display (TVAD).
Job Title: Senior Specialist TV Video Audio & Display (TVAD)Location-Type: Remote
Start Date: ASAP
Duration: Contract- 3-6 month (C2H)
Compensation Range: $35-40/hr W2
Benefits: Eligible for Health Dental Vision and 401K
Visa Sponsorship: Not eligible for visa sponsorship Job Description:
The client is seeking a hands-on Senior TVAD Specialist to lead campaign activation media inventory evaluation and ongoing optimization across TV CTV digital video audio and display channels in support of a national brand awareness campaign. Job Summary
Launch and manage a national brand awareness campaign across TV CTV digital video audio and display channels.
Evaluate media inventory placements audience targeting and channel mix to ensure alignment with brand awareness objectives.
Execute and optimize campaigns including media setup budget pacing targeting frequency management and performance monitoring.
Analyze campaign performance against upper-funnel KPIs such as brand awareness brand lift reach frequency consideration and engagement.
Partner with Analytics and Strategy teams to evaluate brand lift studies incrementality testing and other measurement approaches.
Pull reporting analyze trends and translate campaign data into actionable optimization recommendations.
Participate in client meetings confidently explaining media performance optimizations and strategic recommendations. Minimum Requirements:
3-5 years of hands-on experience in TV CTV digital video audio display or programmatic media ideally within a media or performance marketing agency.
Demonstrated experience with campaign activation media inventory evaluation pacing and optimization.
Experience supporting upper-funnel brand awareness campaigns for national consumer-facing brands.
Strong understanding of brand measurement including brand lift awareness consideration reach/frequency and incrementality. Preferred Qualifications:
Familiarity with GA4 and platform analytics; ability to translate data into clear next steps and simple forecasts.
Working knowledge of testing fundamentals such as A/B and incrementality/lift testing and statistical significance.
Experience with audience overlap management frequency capping brand safety viewability and inventory quality assessment.
SQL proficiency is a plus.
Required Experience:
Senior IC
Vacancy posted 5 days ago
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