Field Marketing Manager

Job Summary We are seeking a high-level Field Marketing Manager to spearhead our retail sales initiatives across California. Based in Sacramento, you will serve as the "Model Lead" - setting the gold standard for field execution locally while overseeing a team of regional Field Marketing Specialists and Brand Ambassadors (BAs) throughout the state. This is a dual-impact role: you will lead by example in the Sacramento territory while simultaneously acting as the Project Manager for statewide initiatives. You will be responsible for ensuring ample coverage for high-priority activations, and managing the strategic schedule for B2B events and trade shows. Essential Functions Statewide Leadership & Standardization: Oversee regional field specialists to ensure brand consistency and procedural excellence across all California territories. Identify gaps in coverage and reallocate resources (Specialists/BAs) to meet market demands. The Sacramento "Model" Territory: Act as the lead field representative for the Sacramento region, executing high-level activations and budtender trainings that serve as the blueprint for the rest of the state. Project Management & B2B Events: Lead the planning and execution of B2B field events and industry trade shows. This includes preparing comprehensive agendas, organizing logistics, leading staff briefings, and managing post-event ROI analysis. Strategic Account Collaboration: Partner with the Sales team on quarterly account plans, building deep relationships with key retailers and developing custom marketing "playbooks" to drive sell-through. Task & Communication Management: Drive the internal feedback loop via the CRM. You will be responsible for confirming task acceptance, tagging team members to resolve questions, and maintaining detailed notes on information-heavy projects to ensure no details are lost. Basic Qualifications Education: Bachelor’s degree in Marketing, Communications, or a relevant field. Experience: 3+ years of experience in field marketing, trade marketing, or sales operations. Leadership: Proven ability to: Manage a schedule of events Lead a team through clear communication Project management Interpersonal Skills: Brilliant communication skills with a focus on collaborative "back-and-forth" problem solving and team tagging in a digital environment. Tech Savvy: Deep knowledge of CRM workflows and project management models. Supervisory Responsibility This position oversees the functional standards and project output of regional Field Marketing Specialists and Brand Ambassadors throughout the state. Working Environment & Physical Requirements This job operates in a retail and field environment. Additionally, the working environment includes basic professional office equipment such as desks, mobile workstations, computers, phones and other office equipment. Travel: Frequent travel throughout the state to audit regional teams and lead events. Physical: Regularly required to stand, walk, and reach. Must be able to manage the physical setup of trade show booths and marketing materials. This position is regularly exposed to raw cannabis flower and other cannabis-derived materials and products. While performing the duties of this job employees will be required to walk, stand for sustained periods, and lift and carry at least 50 pounds. Employees will be required to use hands, fingers and arms to grasp, pull, twist, reach, and push as needed to operate basic tools such as wrenches, screwdrivers, torque wrenches, etc. Employees must be able to push, pull, and stop carts and trolleys. Employees must be able to see, hear, and communicate basic operational and safety instructions. Employees may be required to lay on the floor or climb stairs. Employees may be required to wear hearing, eye, respiratory, hot/cold, or fall protection. Implementation Note As the Field Marketing Manager, one of your first initiatives will be auditing all incomplete tasks and events. You will oversee the migration of this data into our new management system - determining whether to execute a bulk spreadsheet import or a manual reset to get the statewide team back on track. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Work Authorization/Security Clearance There is no visa or H-1B sponsorship. Pay Range $70k-$80k Equal Employment Opportunity Statement Natura embraces diverse perspectives, and we value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. #J-18808-Ljbffr Natura (Natura Life Science)