Marketing Specialist

Job Description

Job Description

Join a Growing Force in the Equipment Rental Industry

Global Machinery Group (GMG) is expanding, and we are seeking a high-performing Marketing Specialist to drive brand visibility, lead generation, and market penetration within the equipment rental industry.

This is a strategic, hands-on leadership role for a strong communicator and multitasker who thrives in a fast-paced environment. If you understand the rental industry, know how to build campaigns that generate measurable results, and can seamlessly move between strategy and execution, we want to speak with you.

Position Overview

The Marketing Specialist will lead brand development, digital marketing initiatives, campaign execution, CRM strategy, and outbound communications. This role requires deep industry knowledge, technical marketing expertise, and the ability to directly support revenue-generating initiatives in coordination with executive leadership.

Key Responsibilities

• Develop and execute comprehensive marketing strategies targeting rental equipment companies.
• Create and manage a yearly marketing plan with structured monthly releases.
• Produce and distribute a monthly company newsletter.
• Plan, launch, and manage multi-channel digital campaigns (LinkedIn, Facebook, email marketing).
• Create compelling content for:
  • Social media
  • Product brochures
  • Email campaigns
  • Sales materials and presentations
• Manage CRM systems for lead tracking, segmentation, workflow automation, and campaign optimization.
• Draft professional introduction emails and targeted outreach campaigns.
• Design marketing collateral including:
  • GMG social media content
  • Product brochures
  • CRM workflows and campaign templates
• Analyze performance metrics and optimize campaigns based on data insights and platform algorithms.
• Support outbound initiatives directly tied to revenue growth.
• Coordinate marketing efforts for trade shows, industry events, and regional engagement.
• Travel as needed for events, meetings, and marketing initiatives.

Required Qualifications

• Minimum 5 years of marketing experience (equipment rental industry experience is mandatory).
• Strong understanding of the rental equipment market and customer landscape.
• Proficiency in:
  • Adobe Photoshop
  • Odoo
  • Apollo
  • CRM systems
  • PDF editing tools
  • LinkedIn and Facebook business platforms
• Deep understanding of social media algorithms and paid/organic campaign strategies.
• Proven experience running and optimizing digital marketing campaigns.
• Strong ability to draft persuasive introduction emails and structured email sequences.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Comfortable supporting revenue-focused initiatives in collaboration with leadership.
• Willingness to travel as required.

Portfolio Requirement

Applicants must submit examples of previous work, including:

• Social media post designs
• Marketing brochures
• CRM campaign examples
• Sample marketing or introduction email drafts

Applications without a portfolio will not be considered.

Who You Are

• A confident and professional communicator.
• Detail-oriented and execution-focused.
• A strategic thinker who also delivers results.
• Self-driven, adaptable, and highly organized.
• Excited about contributing to a growing company in the rental equipment industry.

Why Join GMG?

• Be part of a dynamic and expanding organization.
• Make a direct impact on brand growth and market expansion.
• Work closely with executive leadership.
• Operate in a role where your ideas and execution truly matter.

If you are ready to elevate a brand in the rental equipment industry and grow with a forward-moving company, we encourage you to apply.

Submit your resume and portfolio to be considered