Director of Marketing & Public Relations

Salary: $57,768.00 - $85,612.00 Annually
Location : Beeville
Job Type: Professional
Division: Marketing & Public Information
Department: Public Relations / Mail
Opening Date: 07/29/2026
Closing Date: 8/21/2026 11:59 PM Central
FLSA: Exempt


Essential Functions
The Marketing and Public Relations (PR) Director provides leadership for planning, managing, and executing all marketing and public relations activities.

Job Duties and Responsibilities


Duties and Responsibilities:

• Provides counsel to the college administration on issues related to communications, public information, public relations, and marketing.
• Researches and composes speeches, correspondence, talking points, and announcements as directed on behalf of the college.
• Unifies and supervises use of the college's brand and image.
• Responsible for releasing internal and external news releases.
• Collaborates with college administration, faculty, and staff to design and produce collateral print materials, departmental promotional items, and PR vehicles that are consistent with the college's mission and enrollment management strategies.
• Will create a college newsletter and/or magazine as directed.
• Plans, oversees, and manages the college's official electronic and social media communications.
• Maintains the CBC Style Guide and the Marketing/Public Relations Procedures Manuals.
• Assists, as necessary, with the college's special events.
• Completes Annual Planning, including year-end reporting.
• Oversees and manages department budget, including managing college advertisement expenses.
• Script notes for public events and governmental congregations.
• Supervises Phone Service staff, Digital Media staff, and Communications Staff.
• Responsible for archiving public relations materials for the college.
• Participates in the institutional assessment process.
• Photographer for college events including community events, sports, and assemblies.
• Collaborates with reports/editors.

ADDITIONAL DUTIES:

• Serves on college-wide task forces and committees as assigned.
• Serves as a representative of the college in community, professional, and legislative organizations and/or agencies when assigned by the respective Cabinet member.
• Performs additional duties as assigned.

Qualifications


Minimum Qualifications:
Bachelor's degree from an accredited college or university with coursework in marketing, advertising, mass communications, public relations, journalism, or related field. Minimum of three years of experience in communications, public relations, or related field. Excellent written, oral, editing, communication, and presentation skills are essential.
Preferred Qualifications:
Preferred qualifications include: demonstrated interpersonal skills, professionalism, and expertise in planning, writing, editing, designing, production methods, media relations, management, crisis media management, special event planning, and organizational development.


Master's Degree in Business Administration with an emphasis in Marketing.

Supplemental Information


Other Responsibilities:

• Participate in the development, implementation, and evaluation of Institutional Effectiveness and Unit Planning and reporting.
• Will be a member of the CBC Graduation Committee.
• Will participate in College responsibilities such as the Institutional Effectiveness Committee, Task Force, etc.

Travel Requirements:
Some Travel will be required.
Environment:
Work is generally performed in an office setting with frequent interruptions and changes in the workflow/volume. May require some outdoor work for CBC events.
Our college provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetic information.
A position at CBC includes attractive paid vacation, sick and personal time, and employer-paid health insurance (for employee) through BCBS, among many other great, cost-effective PPO benefit options and retirement plans.
01


The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as honest and accurate as possible. You may be asked to demonstrate your knowledge and skills in a work sample or during an interview. By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal.

• Yes, I understand and agree
• No, I do not agree

02


Which statement below best describes the highest level of education you have completed?

• High school graduate, diploma or the equivalent (GED)
• Associate degree
• Bachelor's degree
• Master's degree
• Doctorate degree
• N/A

03


Do you have a Bachelor's degree or higher in Marketing, Advertising, Mass Communications, Public Relations, Journalism, or a related field?

• Yes
• No

Required Question