Marketing Program Manager - OEM Partnerships
APR Supply Co.
Job Description
Job Description
Are you a creative strategist who thrives on building strong relationships and turning ideas into impact? Do you enjoy working cross-functionally, collaborating with vendors and internal teams to bring innovative campaigns to life? If you're a self-starter , a team player , and ready to own the success of your marketing programs— APR Supply Co. wants to hear from you.
Who We Are:
With 44 locations throughout Pennsylvania, New Jersey, Maryland, Delaware and West Virginia and a team over 500 strong, APR Supply Co. is a premier full-service distributor of plumbing, HVAC and hydronic supplies. We seek talented, enthusiastic, and customer-focused individuals to join our team.
Why You’ll Love Us:
At APR Supply, we believe great work starts with strong relationships. As a family-owned distributor, we are committed to long-term growth—for our customers and our teammates.
You will find meaningful work, opportunities to grow, modern tools that support your success, and a team that values accountability, excellence, and results. We offer competitive pay, strong benefits, and the stability of a company that invests in its people for the long haul. Our benefits package includes health insurance, vacation and sick days, 401K plan, and much more.
About the Role:
The Marketing Program Manager – OEM Partnerships manages APR Supply’s marketing relationships with manufacturer partners. This role oversees the co-op and MDF claims operation, coordinates manufacturer participation in APR’s programs and events, and ensures vendor marketing investment is aligned to APR-led, co-branded campaigns that strengthen the brand and the contractor relationship.
What You'll Own
1. Vendor Programs and Co-Branded Campaigns
- Serve as APR’s day-to-day marketing point of contact with top manufacturer partners.
- Coordinate manufacturer participation in APR-led promotions, campaigns, and events, ensuring program direction is set by APR while vendor partners contribute funding and product expertise.
- Negotiate sponsorship agreements, secure participation, and confirm dates for key programs including the buying show, customer trips, regional events, and hospitality programs.
- Work with vendor contacts to finalize artwork, creative, and campaign deliverables, ensuring all materials meet APR’s brand standards
2. Co-op and MDF Operations
- Manage the co-op and MDF claims operation end-to-end, including claim submission, fund tracking, invoice follow-up, and budget reconciliation.
- Verify co-op funding allocations against the marketing budget.
- Reallocate secured funding as needed to maximize the use of all available co-op and MDF dollars within program guidelines.
- Calculate and report co-op earn dollars to key customer accounts. Advise on co-op rules and pre-approvals where relevant.
- Delegate routine credit issuance and claim entry to the Marketing Administrator and Coordinator, with this role focused on program oversight and partner-level relationship management.
3. APR-Led, Co-Branded Programs
- Lead the development of APR-led, co-branded marketing programs in partnership with manufacturer partners.
- Build vendor partnership plans with the Senior Director that align co-op and MDF dollars to APR-defined campaign priorities.
- Track program mix month over month and report on the balance of APR-led versus vendor-led activity.
- Identify opportunities to redirect underperforming vendor investment toward programs that contribute to APR’s brand and contractor relationships.
4. Vendor Performance and ROI
- Conduct quarterly business reviews with each top-tier OEM partner covering investment, program execution, brand impact, digital orders influenced, and share-of-wallet performance.
- Use review findings to inform partnership renegotiation, program adjustments, or escalation as appropriate.
- Provide reporting and recommendations to the Senior Director and CRO to support OEM partner accountability and program planning.
5. Internal Coordination
- Lead cross-department meetings to align vendor programs with sales priorities and event calendars.
- Coordinate with the outside sales team to identify and invite target customers to vendor-supported events.
- Share timelines and deliverables with internal stakeholders to support on-time execution of events and campaigns.
- Provide the Senior Director with regular updates on project progress, budgets, and sponsorship status.
- Document processes and maintain a vendor program playbook to support consistency, knowledge transfer, and continuity.
Monthly Scorecard to the Sr. Director
- Co-op and MDF dollars secured, claimed, and reconciled
- Mix shift: % APR-led vs. vendor-led marketing programs
- ROI by major OEM partner (dollars in vs. brand lift, digital orders influenced, share-of-wallet)
- Sponsorship status and funding for buying show, customer trips, and regional events
- Outstanding co-op claims and aging
- Top-tier OEM relationship health and quarterly review status
Who You Are
Required:
- 5+ years managing vendor or partner marketing programs in B2B distribution, wholesale, or retail.
- Working knowledge of co-op and MDF mechanics, including claims systems, pre-approvals, reconciliation, and fund accrual.
- Strong project management skills with the ability to manage multiple concurrent vendor programs.
- Comfortable negotiating with manufacturer partners and advocating for APR’s interests when program direction requires it.
- Detail-oriented with budgets and reconciliation, with a track record of accurate financial tracking and reporting.
- Demonstrated ability to collaborate effectively with sales and branch teams in a relationship-driven environment.
Preferred:
- HVAC, plumbing, electrical, or building products distribution background.
- Experience hosting or producing a buying show, dealer event, or large customer trip.
- Familiarity with vendor co-op portals (e.g., Channel Mechanics, Computer Market Research, vendor-specific systems).
- Eclipse ERP experience or comparable distribution platform.
Compensation and Structure
- Title: Marketing Program Manager – OEM Partnerships
- Reports to: Senior Director of Marketing
- Direct Reports: None. Works closely with Marketing Program Coordinator and Events Manager.
- Location: Lebanon, PA. Travel to vendor meetings, buying shows, and customer trips as needed.
- Career Path: Designed to grow into Director of OEM Partnerships as APR’s vendor program scales.
Apply now or learn more at
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