Product Marketing Manager 2

Job Description

Job Description

The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line. The Product Manager determines short and long-term strategies and tactics for product marketing. Evaluates the effectiveness of programs and concepts. Understanding of product features, benefits, pricing, positioning, design, and advertising. 

May include: 

• Identify and prioritize business opportunities through Voice of Customer and market share analysis. 

• Develop business cases for the development of new products, including recommending product positioning and pricing strategy to produce the lowest cost products, and attain the highest possible margins and long-term market share. 
• Manage product life cycles by establishing short and long-range visions for products. 

• Develop product specifications to meet the voice of customer needs for markets. 

• Evaluate and escalate risks in projects/products to supervisor and senior management when appropriate. 

• Monitor competitive activities/products and provide continuous gap analysis in products/services. 
• Apply knowledge of regulatory requirements for products. 

• Establish price to market through margin analysis and competitive positions. 

• Provide sales support for product benefits and features internally and externally (Product/Dealer Meetings) 

• Perform additional projects/duties to support ongoing business needs. 

Nature & Scope:

• Applies practical knowledge of job area typically obtained through advanced education and work experience 

• Encouraged to seek continuous improvements 
• Performs a range of mainly straightforward assignments 

• Works independently with general supervision 
• Problems faced are difficult but not typically complex 

Knowledge & Skills:

• Ability to work in a fast-paced team environment. 
• Effective communication skills – verbal, written, and public speaking. 
• Ability to develop effective communication pieces such as (presentations, written memos, etc.). 
• Good judgment and decision-making skills to lead multi-functional new product programs to market. 

• Ability to apply business and financial methods. 

• Ability to build relationships with and influence stakeholders
• Effective organizational and time management skills. 

• Intermediate knowledge of HVAC technology and components. 

• Knowledge of durable goods manufacturing processes. 
• Applies quality problem-solving techniques (root cause analysis). 
• Applies Voice of Customer to the product cycle. 
• Ability to translate complex problems and ideas into easily understood descriptions 
• Ability to apply good judgment, strong work ethic, and integrity on the job. 

Competencies:

Experience:

• 3+ years of experience in product management

Education/Certification:

• Bachelor’s degree - Sciences, Business, or Marketing preferred 

• MBA a plus 

People Management: No 

Physical Requirements / Work Environment:

• Must be able to perform essential responsibilities with or without reasonable accommodations. . Some travel will be required – up to 15%. 

Reports To: 

• Director, Product Marketing

Qualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.