Sr. Manager - Channel Activation (Affiliates)

About Gap Inc.At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.About the roleThe Sr. Manager of Affiliates is responsible for supporting in the activation and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role will provide a strong understanding of affiliate marketing strategies and best practices. This role will work closely with Channel Activation, Channel Planning, and Brand Marketing teams, and Gap Inc.’s Media Agency partners to manage Affiliates programs and drive valuable change across the brands. They will be a key player in the effort to identify opportunities for greater economies of scale and synergies across Gap Inc.’s portfolio of brands.What you'll doLead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals.Govern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiativesConsistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metricsRegularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.’s brands and aligning priorities to business needsRemain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industryRoutinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.’s brandsRegularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awarenessMaintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates venturesPartner with Creative and Brand teams to ensure creative is optimized for various media channels Who you areSkilled marketing leadership experience, with 6-9 years in Affiliate marketingStrong history of collaborative leadership, team building, and managing individual contributorsExperience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channelsStrong knowledge of Affiliates channels, technologies, best practices, and trends Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive changeHighly communicative and collaborative with history of driving positive outcomes across multiple teams and functionsEntrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinkingSalary Range: $149,900.00 - $194,900.00Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.Benefits at Gap Inc.Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees