Associate Director, Paid Social

Company description

"If you can dream it, you can do it"- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.


We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.


We also too believe that if you can dream it, you can do it.


We are Publicis Imagine. Dreaming. Doing


Overview

The Associate Media Director, Paid Social is responsible for developing innovative paid social strategies to meet and exceed client business objectives. You'll manage client relationships at the highest levels and work to foster long-term relationships with those clients. You'll also supervise and mentor junior members of the internal team.

This position oversees PAID SOCIAL MEDIA PLANNING AND BUYING and is the point of connection to the client. PLEASE NOTE THERE IS NO CREATIVE CONTENT OR ORGANIC POSTING IN THIS ROLE.


Responsibilities

• Main point of contact for day to day clients; client relationship building and fostering of the relations is at the core of this position
• Develop the overarching paid social media strategies
• Oversee strategic execution, optimization, and billing for designated team.
• Work across Meta, TikTok, Snapchat, Reddit, X, Pinterest and other emerging social media platforms to oversee the design, build, and manage campaigns.
• Gauge team objectives, challenges and needs by performing regular assessments.
• Maintain a comprehensive understanding of client's social media budgets and program elements - can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings).
• Apply solid understanding of audience profiling techniques, social media consumption habits, and competitive analysis.
• Keep current on emerging paid social media trends and provide POVs to internal teams and client
• Mentor and develop team resources, creating an inspiring and positive environment for clients and all internal team members.
• Collaborate with various integrated departments (Account, Project Management, Strategy, Investment, Analytics, Creative)
• Work with external partners & vendors. Negotiate rates, added value opportunities, and yearly partnership programs as applicable.
• Work in alignment with VP and Director to ensure growth standards are met and operating margins are maintained.
• Facilitate the development and documentation of paid social best practices to improve operational efficiencies within the team and the group.
• Uncover opportunities and grow business through thought leadership, and client expertise and consistent delivery of good work.
• Develop, implement maintain training programs to ensure proper employee education and new hire onboarding.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• Strong ad tech marketing knowledge and proficiency is required.
• Extensive experience working with native social media ad platforms (Meta Ad Manager, TikTok, Snapchat, Reddit, etc)
• Master of quality assurance and detail oriented
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about social media and its implications on today's businesses.
• Proven track record of managing teams with internal and external stakeholders.
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
• Advanced skills in Excel (pivot tables and macros).
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.


All your information will be kept confidential according to EEO guidelines.

Compensation Range: $97,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/23/2026.

Veterans Encouraged to Apply