Growth Marketing Copywriter - HR Tech - Remote

Senior Copywriter The Senior Copywriter joins a collaborative team of creatives within Content & Communications team, partnering closely with designers and fellow content creators to develop original concepts and bring the brand to life. Reporting to the Senior Director of Content & Communications, you'll turn marketing strategy, customer insights, and product value into compelling creative concepts and clear, audience-focused copy that builds awareness, generates leads, and drives action. Creative concept development and hands-on execution are central to this role. You'll work hand in hand with designers from the initial idea through final execution, shaping how headlines, messaging, imagery, and layout come together to tell a cohesive story. You'll bring original ideas, explore different creative directions, and carry campaign concepts through writing, revisions, and final delivery across channels. With a specialty in short-form marketing content, you'll produce a steady volume of copy websites, email campaigns, paid advertisements, landing pages, social media, and other integrated marketing assets. You'll manage multiple projects in a fast-paced environment, balancing new creative development with day-to-day writing and editing while meeting deadlines and maintaining quality. Throughout your work you'll balance brand storytelling with performance goals, making complex topics accessible and giving audiences a clear reason to engage. Position Duties: Develop original creative concepts for integrated campaigns, translating briefs, audience insights, and business objectives into distinctive ideas, campaign themes, headlines, and messaging. Partner closely with designers throughout the creative process, jointly developing concepts and shaping how copy and visual elements work together across formats and channels. Write clear, concise, and persuasive copy for integrated marketing assets such as website pages, email campaigns, digital advertisements, and landing pages. Collaborate closely with the Senior Director of Content & Communications, fellow Content, Communications & Brand team members, and cross-functional and external partners to ensure messaging and assets are consistent and support overall marketing objectives. Adapt key messages for different target audiences while maintaining a consistent and authentic brand voice. Participate in brainstorming sessions to develop creative campaign concepts and strategic content ideas. Translate complex product features and value propositions into customer-centric messaging that resonates with diverse audiences. Review and edit content to ensure accuracy, clarity, and alignment with brand tone and style guidelines. Monitor and analyze content performance, providing actionable insights to optimize future campaigns. Desired Skills & Experience: 2-4 years of experience, B2B technology expertise is a plus Outstanding writing, editing, and storytelling skills with a keen attention to detail. Agency experience is a plus! Shown experience crafting copy that drives qualified leads and pipeline Familiarity with digital marketing concepts, channels, and standard processes. Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously Self-motivated, with strong organization and communication skills. A proactive learner who is eager to grow skills in digital marketing and content creation. A portfolio demonstrating original creative concepts, strong short-form copywriting, and experience partnering with designers to bring integrated campaigns to life. Remote Work & Working at Home Jobs