Senior Partner Alliance Manager

Job Description

Job Description

Position Overview

The Senior Partner Alliance Manager is responsible for developing, managing, and expanding Swish’s strategic relationships with OEMs, technology partners, and distribution partners. This role serves as a key liaison between Swish and its partner ecosystem, ensuring strong relationships, effective partner programs, sales enablement, certification compliance, and alignment with Swish’s business objectives.

The Senior Partner Alliance Manager works closely with Sales, Sales Operations, Engineering, Marketing, Contracts, and executive leadership to maximize partner engagement, identify new partnership opportunities, resolve issues, and support revenue and gross profit growth. The ideal candidate brings strong knowledge of the technology channel and VAR ecosystem, excellent relationship-management skills, strong business judgment, and the ability to manage multiple priorities in a fast-paced federal government contracting environment.

Essential Duties and Responsibilities

• Manage and strengthen existing OEM, technology, and distribution partner relationships, including partner status, territory assignments, primary points of contact, certifications, program requirements, and partnership levels.
• Evaluate, identify, and develop new partner relationships consistent with Swish’s strategic criteria and SPECS partner selection framework.
• Develop and execute partner strategies and engagement plans that support Swish’s sales, growth, and technology objectives.
• Monitor and report on partner productivity, pipeline activity, certifications, program performance, incentives, and other key partner metrics.
• Maintain accurate and comprehensive partner information within Swish’s CRM and partner information management systems, including contacts, agreements, certifications, partnership levels, program information, and key performance data.
• Ensure partner metrics and relevant relationship information are consistently entered, maintained, and reported through Swish’s CRM.
• Partner with Sales, Contracts, Sales Operations, and other internal teams to onboard new OEM and distribution partners and ensure required processes and documentation are completed.
• Coordinate and support partner sales enablement activities, including training, briefings, certifications, product updates, and go-to-market initiatives.
• Serve as a primary liaison between Swish Marketing, Sales, Engineering, and partner marketing organizations to coordinate joint campaigns, events, communications, and demand-generation activities.
• Track sales and engineering certifications and proactively coordinate requirements needed to maintain or advance partner status and program levels.
• Schedule and lead recurring internal OEM/partner meetings with Sales, Sales Operations, Engineering, Marketing, and other appropriate stakeholders.
• Establish and maintain a regular external meeting cadence with key OEMs, technology partners, and distributors to review business performance, opportunities, initiatives, and areas requiring attention.
• Identify, troubleshoot, and resolve—or appropriately escalate—partner-related issues, including deal registration conflicts, program questions, pricing concerns, certification requirements, and channel conflicts.
• Attend and actively participate in weekly partner/alliance reviews with the Chief Sales Officer and provide concise updates on partner activity, opportunities, challenges, and required actions.
• Develop and maintain strong working relationships with partner account teams, channel managers, distributor representatives, and other strategic partner contacts.
• Identify opportunities to leverage partner programs, incentives, resources, training, marketing development funds, and other available resources to support Swish’s business objectives.
• Collaborate with Sales and Sales Operations to improve partner pipeline visibility, opportunity engagement, forecasting, and partner contribution reporting.
• Monitor changes in partner programs, technology offerings, channel strategies, certifications, and industry trends and communicate relevant developments to internal stakeholders.
• Continually evaluate and improve Swish’s partner management processes, systems, reporting, and information repositories to increase efficiency, visibility, and accountability.
• Develop standardized processes and tools for partner onboarding, relationship management, certification tracking, meeting cadence, reporting, and partner performance management.
• Maintain organized and accessible partner documentation and ensure information is current, accurate, and appropriately maintained.
• Represent Swish professionally at partner meetings, industry events, conferences, briefings, and other business-development activities as appropriate.
• Perform other duties and responsibilities as assigned.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Technology, Supply Chain, or a related field, or equivalent combination of education and experience.
• 7+ years of experience in partner alliances, channel management, OEM relationships, distribution, technology sales, or a related role.
• Experience working within a technology VAR, IT solutions provider, OEM, distributor, or channel partner ecosystem.
• Demonstrated experience managing relationships with technology manufacturers and distribution partners.
• Strong understanding of channel partner programs, deal registration, certifications, partner tiers, incentives, and channel sales processes.
• Experience working cross-functionally with Sales, Sales Operations, Marketing, Engineering, Contracts, and executive leadership.
• Strong business communication, presentation, organization, and relationship-management skills.
• Demonstrated ability to manage multiple partner relationships and initiatives simultaneously.
• Strong analytical skills with the ability to track, interpret, and communicate partner performance metrics.
• Experience using CRM systems and maintaining accurate relationship and partner data.
• Ability to independently organize priorities, drive follow-up, and hold internal and external stakeholders accountable for commitments.
• Strong problem-solving and conflict-resolution skills.
• Ability to travel periodically for partner meetings, industry events, and business activities.

Preferred Qualifications

• Experience supporting Federal Government, Department of Defense, or public-sector technology markets.
• Experience working for or with a VAR, SDVOSB, government-focused technology integrator, OEM, or major distributor.
• Familiarity with major technology OEM partner ecosystems and channel programs.
• Experience managing multiple strategic OEM relationships simultaneously.
• Experience with partner certification and competency programs.
• Experience developing partner business plans, QBRs, scorecards, and performance reporting.
• Experience with Salesforce or another enterprise CRM platform.
• Familiarity with federal procurement, contract vehicles, and the government technology channel.
• Relevant technology or channel certifications.

\nCompany Description

Swish is a customer-centric, specialized integrator with an engineering first culture. Our core solutions are focused on IT modernization, performance engineering, and cybersecurity. Swish believes good people empowered to innovate, coupled with a continuous improvement culture and supportive leadership equals superior outcomes. To this end, Swish believes in hiring, rewarding, and retaining the most talented engineers and technologies in the industry.

Our people make Swish great. We work together on interesting projects and achieve exceptional results. We act as trusted advisors to our customers and are committed to client and industry innovation. We offer our people the chance to grow professionally with teammates they like and respect while tackling challenges that stretch their minds and expand their skill sets. We’re connected by our desire to innovate and continuously improve.

Swish’s high energy, challenging, and fast-paced work environment will keep you engaged and motivated. Work-life balance is a core priority at Swish.

EEO & OFCCP Statement
Swish is an Equal Opportunity Employer and a proud U.S. Federal Government contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable federal, state, or local laws.

We are committed to providing reasonable accommodations to individuals with disabilities throughout the application and employment process. If you need assistance or an accommodation due to a disability, please contact us.

U.S. Citizenship is required for all positions with a government clearance and certain other restricted positions.

Company Description

Swish is a customer-centric, specialized integrator with an engineering first culture. Our core solutions are focused on IT modernization, performance engineering, and cybersecurity. Swish believes good people empowered to innovate, coupled with a continuous improvement culture and supportive leadership equals superior outcomes. To this end, Swish believes in hiring, rewarding, and retaining the most talented engineers and technologies in the industry.\r\n\r\nOur people make Swish great. We work together on interesting projects and achieve exceptional results. We act as trusted advisors to our customers and are committed to client and industry innovation. We offer our people the chance to grow professionally with teammates they like and respect while tackling challenges that stretch their minds and expand their skill sets. We’re connected by our desire to innovate and continuously improve.\r\n\r\nSwish’s high energy, challenging, and fast-paced work environment will keep you engaged and motivated. Work-life balance is a core priority at Swish. \r\n\r\nEEO & OFCCP Statement\r\nSwish is an Equal Opportunity Employer and a proud U.S. Federal Government contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable federal, state, or local laws.\r\n\r\nWe are committed to providing reasonable accommodations to individuals with disabilities throughout the application and employment process. If you need assistance or an accommodation due to a disability, please contact us.\r\n\r\nU.S. Citizenship is required for all positions with a government clearance and certain other restricted positions.