Senior Product Marketing Manager, Platforms & Embedded Finance

Senior Product Marketing Manager, Platforms & Embedded Finance

New York

Adyen provides payments, data, and financial products in a single solution for customers such as Meta, Uber, H&M, and Microsoft. At Adyen, everything we do is engineered for ambition.

Adyen is the financial technology platform of choice for leading global SaaS businesses like Toast, Lightspeed, Fresha, and Zenoti. Embedded financial services—allowing platforms to offer capital, business accounts, and card issuing directly to their users—is one of our fastest-growing business pillars.

As the Senior Product Marketing Manager for Platforms and Financial Services, you won’t just be marketing a product; you will shape the industry narrative for the future of B2B SaaS monetization. You will act as the strategic bridge between Product, Sales, and Marketing, translating complex financial infrastructure into compelling, high‑growth GTM strategies that win market share.

What You’ll Do:

• Strategic GTM Ownership: Drive the global end‑to‑end go‑to‑market strategy for our embedded financial services offerings (Capital, Accounts, Issuing), defining how we position, price, and launch products to the world’s largest SaaS platforms.
• Product Influence & Market Intelligence: Act as the strategic voice of the platform customer. Conduct deep market research and competitive analysis to influence the product roadmap and identify untapped vertical growth opportunities.
• Narrative & Positioning: Craft world‑class, differentiated product messaging that simplifies complex financial architectures into high‑impact value propositions for C‑level executives.
• Commercial Enablement: Partner with cross‑functional global teams to equip sales and account management with sophisticated, localized GTM playbooks, value‑selling frameworks, and co‑marketing strategies.
• Scalable Demand Generation Strategy: Collaborate with regional marketing teams to design impactful campaigns and content strategies (whitepapers, videos, case studies) that effectively capture and convert top‑funnel demand.

Who You Are:

• Experience: 6+ years of B2B product marketing, partner marketing, or strategic growth, with a proven track record in fintech, payments, or complex B2B SaaS environments.
• Strategic Thinker, practical Doer: You can sit with leaders to debate strategy, but you aren't afraid to roll up your sleeves and write a messaging framework, run a go‑to‑market or create your own content.
• Complex Problem Solver: You have a knack for turning highly technical, regulated financial concepts into simple, elegant, and commercially driven narratives.
• Cross‑Functional Influencer: Proven ability to navigate a matrixed global organization and build strong alignment across Product, Sales, and Creative teams.
• Data‑Driven Mindset: You use qualitative customer insights and quantitative market data to back up your GTM decisions and measure launch success.

The annual base salary range for this role is $145,000 - $195,000.

Our Diversity, Equity and Inclusion commitments

We welcome candidates of all backgrounds. Our equal‑opportunity statement: We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

Adyen is an equal opportunity employer. We do not discriminate based on the categories listed above.