Marketing Manager

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary: We are currently seeking a Lead Marketing Manager, Public Sector to join our growing Marketing team. This is a unique role designed to build and lead Clio's go-to-market strategy for fast growing and high-value segments in the legal industry: in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations. We're looking for a candidate based in the Greater Washington, D.C. area, including candidates located in nearby regions of Maryland or Virginia who can commute regularly into Washington, D.C. What your team does: The Marketing team is a high-profile, high-impact function and the primary driver of Clio's revenue growth. We lead strategic campaigns and initiatives that attract, engage, and convert target segments across the legal industry. Although Clio is the world's leading legal software used by over 400,000 legal professionals, the government segment represents a new, significant, and largely untapped opportunity. Your work in this segment will have an immediate and meaningful impact — and we have best-in-class technology, budgets, and an outstanding team to support it. Our team is geographically distributed across Canada and the US, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and we care about results. Who you are: You are an experienced B2B marketer who understands the nuances of selling into government — the longer sales cycles, the procurement processes, the multi-stakeholder environment, and the trust and compliance considerations that matter to public sector buyers. You know how to build relationships and credibility with this audience, and you're skilled at crafting messaging that speaks to both the practical and institutional needs of government legal teams. You thrive in a complex environment, are energized by greenfield opportunity, and know how to balance long-term relationship-building with near-term pipeline generation. You work well cross-functionally, communicate with clarity, and are comfortable navigating ambiguity with confidence. What you’ll work on: Leading Clio’s growth strategy for the government segment — federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations — identifying and driving revenue opportunities that can be optimized to unlock significant, compounding growth. Analyzing all aspects of Clio’s marketing and sales funnel for the government segment, identify the largest areas of improvement, and implement strategies to capitalize on them — accounting for longer decision cycles, procurement requirements, and institutional buying dynamics. Articulating and communicating plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes. Driving cross-functional planning processes for government segment growth. Leading partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics and results, and adjust as needed to meet goals. Owning and activating Government channel partners and resellers on an integrated, joint go-to-market strategy. Acting as the subject-matter expert for the rest of the marketing team — both in Demand Generation and in the government segment — surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints. Maintaining multiple, complex, scalable, end-to-end programs, designed with specific goals aligned to the government segment’s growth trajectory. Managing large portions of budgets, including negotiating and partnering with vendors, associations, and public-sector-relevant channels. Building awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public-sector legal community. What you may have: 10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences; Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations; Experience working directly and activating Government resellers and channels partners on joint GTM strategies; Excellent analytical skills and experience measuring and optimizing data-driven marketing programs; Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines; Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers; Comfort making decisions with imperfect information in an emerging, high-growth environment; Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline. This is a new role. What you will find here: The on-target earnings (OTE) salary range for this role is $148,600 to $222,800 reflecting base salary plus variable compensation at 100% attainment. Variable compensation is not guaranteed and will depend on individual, team, or company performance. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile. Competitive, equitable salary with top-tier health benefits, dental, and vision insurance. Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week. Flexible time off policy, with an encouraged 20 days off per year. $2000 annual counseling benefit. RRSP matching and RESP contribution. Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years. Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Disclaimer We only communicate with candidates through official @clio.com email addresses. About Clio Clio is on a mission to transform the legal experience for all. Clio is the global leader in legal AI, building the platform that powers the future of legal work. With the scale, data, and ambition to redefine how the legal industry operates, we are advancing a comprehensive strategy that spans the full lifecycle of legal work—from knowledge and insight to execution and outcomes. At the center of this vision is the Intelligent Legal Work Platform, the legal industry’s first System of Action. By combining Clio’s core product suite with Clio Work and AI-native capabilities, the platform turns information into insight and insight into action. As we expand into the enterprise, Clio for Enterprise extends this foundation to support the complexity, scale, and operational rigor of global organizations through solutions like Clio Operate and Vincent by Clio. Backed by industry-leading data and intelligence, Clio is building the infrastructure that enables legal teams to operate with greater speed, confidence, and impact. Clio’s leadership and momentum have been recognized globally. In 2022, we achieved Centaur status, a milestone reached by fewer than 200 private SaaS companies worldwide. We are a proud honoree of the Forbes Cloud 100 and Fortune’s Future 50, have been named Innovator of the Year, and are a Platinum Club member of Canada’s Best Managed Companies. We are consistently recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, with our international offices also earning placements on Great Place to Work’s Best Workplaces lists. Headquartered in Vancouver, Canada, Clio has grown to more than 2,000 employees across offices in Toronto, Calgary, Dublin, Manchester, Sydney, Barcelona, and Bogotá—bringing together diverse perspectives to solve one of the world’s most complex and impactful professional challenges. Join Clio and help define the future of legal work through AI. Learn more at clio.com/careers. #J-18808-Ljbffr