Creative & Growth Lead

Your Mission

Create across the entire customer journey. Growth touches every stage from the first impression in a paid ad, printed asset, or event through the website, lifecycle, in-product moments, and beyond.

You’ll own the creative that shows up across all of it and build the automation, tooling, and workflows behind a creative engine capable of producing distinctive, high-performing, on-brand work at scale. You’ll make AI a core part of how we create while maintaining a high bar for taste, craft, and originality.

This is a role for a creative leader who wants to build as much as they lead shaping the work, the systems, and ultimately the team behind it.

What You'll Own

• The AI-assisted creative engine. Design the end-to-end creative pipeline: workflows, prompt libraries, components, guardrails, asset databases, and tool stacks that allow us to ship high volumes of quality creative quickly. Drive real innovation in how we apply AI to stand out, and establish the QA systems that keep quality high as output scales.
• New tools and approaches to creative production. Continuously experiment with emerging creative technology, agencies, and production models. Partner with Growth’s technical resources to leverage open-source libraries and build new capabilities that increase the speed, quality, and scale of creative production.
• Creative as targeting. Treat creative as an audience filter and a growth lever. Build frameworks for high-performing creative territories, connect testing insights and customer behavior to new ideas, and diagnose what’s working through signals like hook rate , hold rate , conversion , and creative decay .
• The bridge between brand and scale. Work closely with Engine’s Brand team to translate creative and narrative into Engine’s brand systems while finding new ways to scale performance without losing what makes the brand distinctive.
• In-person and experiential creative. Lead creative for events, conferences, activations, and field moments. Design experiences that make the brand felt, earn attention in the room, and create stories and assets that travel far beyond the event itself.
• Brand-distinctive, entertainment-first work. Ship creative that earns its media spend: bold, memorable, and unmistakably Engine. Bring flagship ideas that break category conventions while keeping the creative pipeline fresh ahead of fatigue.
• Testing velocity. Partner with Growth on structured testing frameworks, concept logs, and learning agendas so every cycle compounds into smarter, stronger creative.
• The creative team. Lead and develop designers, editors, AI specialists , and producers. Set the creative bar, stay close to the work, and deploy your own craft when it counts. Build a culture that values experimentation, speed, accountability, and exceptional creative standards.

How We'll Measure Success

Leading indicators include testing velocity , volume of test-ready assets shipped, creative performance signals such as hook rate and hold rate , and reach generated from in-person moments.

Lagging indicators include efficient acquisition and pipeline driven by creative and events, with creative quality and brand fit maintained as output scales.

What You'll Bring

• Extensive experience in creative strategy or creative leadership, with a track record of innovation and measurable business impact.
• A portfolio that spans both experiential or event creative and performance-driven digital work.
• Hands-on fluency with generative AI and creative technology including tools like: Midjourney , Runway , Firefly , ElevenLabs , automation platforms and the ability to turn them into scalable creative systems.
• Strong direct-response instincts: you can diagnose hooks, understand why creative performs, and know what makes work effective platform by platform.
• A systems-builder mindset. You naturally think in workflows, SOPs, pipelines, and ways to increase creative velocity without compromising quality.
• Craft pedigree in copy, art direction, design, or video that grounds your strategic judgment.
• Strong performance fluency: you’re comfortable with the metrics and know how to translate data and creative signals into the next iteration.
• Experience leading and developing creative talent while remaining close enough to the work to contribute directly when needed.
• Visionary and pragmatic, with high agency and an appetite for building in a fast-moving, AI-forward environment.