Digital Media Specialist

The Customer Acquisition team is tasked with driving new subscriber growth and retention. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. Responsibilities Implement paid search and social strategies to drive subscriber acquisition, conversion & efficiency Successfully apply paid search and social strategies and manage within search social channels (i.e. Facebook, Instagram, TikTok, Snapchat, Google, Microsoft etc.) Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging) Optimize budget across platforms and tactics to deliver positive return on marketing spend Track, monitor, and optimize performance against key KPIs Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.) Support ongoing creative and landing page experimentation and testing Recommend new paid social and potential influencer strategies Develop and implement QA process Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives Comfortable working in a fast‑paced and dynamic working environment, supporting new products/businesses supported by a proven large‑scale media property Basic Qualifications 2+ years paid social advertising experience. Global experience preferred. Deep knowledge of & mastery of social platforms. Experience with 3rd party campaign management platforms (i.e. Smartly, SA360). Must have experience with direct response campaigns. Ability to partner with analytics team to use real‑time data, testing, and campaign learnings to effectively optimize and manage campaigns. Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance. Flexibility & ability to work in a fast paced and dynamic environment. A strong communicator with a can‑do, positive attitude and a strong desire to get things done. Global and international media planning/buying experience. Sense of humor and desire to have fun! #J-18808-Ljbffr