Social Media Coordinator

Benefits 401(k) Dental insurance Employee discounts Health insurance Paid time off Job Description At GBrakes, we engineer precision braking systems for riders who demand performance. We’re looking for a highly organized, detail-driven Media Coordinator to help drive our digital presence and support our growing brand. This role is ideal for someone who thrives in a fast-paced environment, enjoys content creation and analytics, and wants to grow within a performance-driven company. Who We Are We manufacture high-performance motorcycle rotors, brake pads, and brake lines trusted by riders and racers nationwide. Our digital marketing team plays a critical role in delivering content-driven marketing. Pay & Schedule Pay: DOE Schedule: Tuesday – Friday, 10‑hour shifts Job Type: Full‑time What You’ll Do This role focuses on managing the digital marketing and organizing the company’s online digital content, digital campaigns, and media presence across platforms. The role blends marketing, communication, creativity, analytics, and project coordination. Key Responsibilities Content Creation & Publishing: Capture and produce high‑quality photo and video content using in‑house resources; develop engaging platform‑specific content for LinkedIn, YouTube, and Meta (Instagram & Facebook); edit and enhance visual assets using Adobe Creative Suite and Canva; maintain and organize digital media assets within the company media library; curate and maintain Instagram Highlights. Social Media & Digital Marketing: Schedule and publish content across LinkedIn, YouTube, Instagram, and Facebook using Meta Business Suite and YouTube Studio; monitor social channels, engage with audiences, and foster community growth; track engagement metrics and compile performance reports; support paid digital advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads; analyze campaign performance and recommend data‑driven optimizations to improve ROI. Email Marketing: Design, build, and schedule email and SMS campaigns in Klaviyo; manage and optimize website sign‑up forms; develop, maintain, and continuously optimize automated flows; monitor deliverability, engagement metrics, and performance analytics; oversee list growth, segmentation, and audience targeting. Analytics & Reporting: Collect and analyze data from Meta Business Suite, Klaviyo, and YouTube Studio; prepare performance reports and presentations for executive leadership. Administrative & Departmental Support: Provide administrative support to the Media Department; maintain organized content and event calendars; coordinate with internal departments to ensure smooth workflow; perform additional duties as assigned. Sponsorship: Monitor and evaluate sponsored riders posts; monitor and evaluate sponsorship form submissions; cultivate and maintain relationships within the industry to expand partnership opportunities. Qualifications Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred. Experience: Minimum 5 years of experience in media coordination, digital marketing, or a similar role preferred; experience with WordPress‑based websites strongly desired; powersports or automotive industry experience is a plus. Technical Skills: Working familiarity with WordPress CMS; intermediate proficiency in Microsoft Office Suite (especially Excel); basic working knowledge of Adobe Creative Suite and Canva; familiarity with Google Analytics, Google Ads, and Meta ads; understanding of SEO and digital advertising fundamentals. Soft Skills: Highly organized with strong multitasking ability; detail‑oriented and deadline‑driven; excellent written and verbal communication skills; creative thinker with analytical mindset; enthusiastic and eager to continuously learn. Why You’ll Love It Here Health, Dental & Vision Insurance 401(k) Paid Time Off Employee Discount Consistent full‑time schedule with 3‑day weekends A supportive team that values quality, accountability, and growth If you’re dependable, detail‑oriented, and ready to be part of a media team that builds performance braking components riders depend on, we want to hear from you. Apply today and help us deliver precision, safety, and performance. Shift Availability Day Shift 7:00am to 5:30pm (Required) This role requires occasional travel. Work Location In person #J-18808-Ljbffr