Admissions and Marketing Director

Admissions & Marketing DirectorWe are seeking an experienced and motivated Admissions & Marketing Director to lead our census development efforts and oversee the admissions process in a skilled nursing facility. This role is ideal for a relationship-driven professional who understands post-acute care, enjoys building strong referral partnerships, and thrives in a fast-paced healthcare environment.At Waynesboro Post Acute and Rehabilitation, we don't just provide care — we build connections. We're a compassionate, resident-centered Skilled Nursing and Long-Term Care Facility.What You'll Love:Competitive payPaperless, quick onboardingComprehensive benefits (health, dental, vision, retirement plan)Paid time off, holiday payGenerous employee referral programAnnual performance reviews and competitive bi-annual pay reviewsSupport for personal well-being (EAP programs, mental health resources)Respectful, supportive leadership and strong focus on teamworkOptimal staff-to-patient ratios to prevent burnoutOpportunities for advancementTuition reimbursement, training programs, and CEU supportStrong mentorship and orientation programsStrong school partnerships360 communications for staff, residents & familiesKey Responsibilities:Manage and oversee the daily admissions process to ensure timely and appropriate placement of residentsDevelop and execute marketing and census-building strategies to meet occupancy goalsBuild and maintain strong relationships with hospitals, physicians, discharge planners, case managers, and community partnersServe as the primary point of contact for prospective residents and families, guiding them through the admission processCoordinate with clinical and administrative teams to ensure smooth transitions and excellent customer serviceTrack, analyze, and report admissions and referral data to leadershipParticipate in community outreach, events, and networking opportunities to promote the facilityEnsure compliance with all federal, state, and facility policies related to admissions and marketingQualifications:Previous experience in admissions, marketing, or business development in a skilled nursing or post-acute setting preferredStrong knowledge of Medicare, Medicaid, and managed care referral processesExcellent communication, interpersonal, and organizational skillsAbility to build and maintain professional relationshipsSelf-motivated, goal-oriented, and able to work independentlyProficiency with healthcare systems and data tracking tools preferredYour next shift could change a life. Apply today!We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for our job opportunities.