Director of e-Commerce

At KURU Footwear in Salt Lake City, Utah, we believe your feet shouldn't dictate your life. Our mission is simple: help people get back to doing what they love by creating footwear designed to relieve pain, improve comfort, and support every step.

We're looking for a Director of e-Commerce to lead the strategy and performance of our online shopping experience. This isn't just a website management role-it's an opportunity to own KURU's highest-performing sales channel and continuously improve how customers discover, shop, and connect with our brand.

If you're passionate about using data, merchandising, customer insights, and digital innovation to drive revenue growth, we'd love to meet you.
Benefits & Perks

• Hybrid Schedule: Monday-Friday with a minimum of 3 days per week in the office
• Medical, Dental & Vision Insurance
• 401(k) with company match
• Short-Term Incentive Plan (STIP) bonus opportunity
• Employee referral bonuses
• Education assistance
• Employee discount on KURU footwear
• Exclusive Employee Discounts: Enjoy 30-60% off retail prices on hundreds of brands through our partnership with ExpertVoice

What You'll Do

As Director of e-Commerce, you'll own the strategy, performance, and continuous optimization of KURU's digital storefront. You'll partner closely with our Technical e-Commerce Manager, marketing team, and executive leadership to create an exceptional customer experience while maximizing online revenue.
Drive On-Site Revenue

• Own key performance metrics including conversion rate (CVR), revenue per visitor, and average order value (AOV)
• Lead ongoing conversion rate optimization (CRO) through A/B testing, multivariate testing, analysis, and experimentation
• Optimize the customer journey across the homepage, product detail pages (PDPs), collection pages (PLPs), and landing pages
• Develop merchandising strategies that increase basket size through product recommendations, cross-sells, upsells, bundles, and product sequencing
• Use customer behavior, analytics, and session data to identify opportunities for growth

Lead the e-Commerce Experience

• Partner with the Technical e-Commerce Manager to maximize the performance of our Shopify Plus platform
• Help establish priorities for development projects and technical initiatives
• Champion a "buy before build" philosophy by evaluating best-in-class apps and technology solutions
• Ensure site performance meets expectations for speed, reliability, and user experience
• Continuously evaluate new e-commerce technologies that improve customer experience and commercial performance

Analytics & Business Growth

• Own e-commerce reporting and performance dashboards
• Present actionable insights and recommendations to executive leadership
• Deliver weekly reporting focused on trends, opportunities, and measurable outcomes
• Collaborate closely with Performance Marketing to improve attribution, customer acquisition, and overall channel performance

What Makes You a Great Fit

• 8+ years of experience in e-commerce, with at least 2 years in a leadership role supporting a direct-to-consumer (DTC) brand
• Extensive experience managing Shopify or Shopify Plus environments
• Proven success improving conversion rates and driving online revenue growth
• Strong understanding of conversion rate optimization (CRO), customer experience, and digital merchandising
• Experience managing development teams or technical vendors
• Strong analytical skills with experience using GA4, Excel or Google Sheets, and testing platforms
• Ability to translate data into strategic business decisions
• Excellent communication and leadership skills with the ability to collaborate across departments
• Highly organized with strong prioritization and project management abilities
• Self-motivated and comfortable working in a fast-paced, evolving environment

Bonus Points For

• Experience with Shopify Plus apps focused on personalization, search, reviews, loyalty, and CRO
• Experience building or leading a merchandising function
• Working knowledge of technical SEO, Core Web Vitals, page speed optimization, and schema markup
• Experience working in a collaborative, cross-functional marketing organization
• Passion for building customer-first digital shopping experiences

Why KURU?

At KURU, you'll have the opportunity to make a measurable impact on one of the company's most important growth channels.

You'll have the opportunity to:

• Own the strategy and performance of our digital storefront
• Influence how customers experience the KURU brand every day
• Collaborate with talented leaders across marketing, product, and technology
• Drive meaningful business growth through innovation and data
• Help more people discover footwear that allows them to move without pain

If you're excited about building world-class e-commerce experiences that drive measurable results while helping improve people's lives, we'd love to hear from you.

Apply today and help more people discover what it feels like to move without pain.