Director, Brand Marketing

The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning and leads execution of the integrated brand marketing & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of integrated marketing campaigns & events, national promotions, paid/earned/owned media and initiatives to optimize the franchisee and guest experience to drive store traffic and profitability. This position has accountability for the marketing strategic plan, media & promotion performance optimization, in-shoppe and in-market creative, and digital/off-premise acceleration by providing leadership, direction and support needed to achieve the teams' objectives.

Education
Bachelor's Degree • Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred Pref
Master's Degree Pref
Work Experience
• 8+ years of experience in marketing, business administration, sales, or related field Pref
• 8+ years of experience developing and executing marketing plans and programs Pref
• 5+ years of leadership experience Pref
• Retail, restaurant, food, or beverage experience Pref
• Experience leveraging media, promotions, and public relations to drive results Pref
Skills and Abilities
• Working knowledge of developing and executing marketing plans across multiple platforms
• Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support