Creative Marketing Manager

Job Description Are you ready to make a significant impact on the LEGO Group's creative landscape? As the Creative Marketing Manager, you'll be at the forefront of the Digital Consumer Engagement (DCE) team's innovative efforts, blending hands‑on development with strategic project management. Your role will elevate storytelling and creative excellence across global and local marketing initiatives, ensuring campaigns are cohesive, impactful, and aligned with our marketing goals. Core Responsibilities The Creative Marketing Manager at the LEGO Group plays a pivotal role in the Digital Consumer Engagement (DCE) team's creative output, expertly balancing hands‑on development with project management and execution. This role enhances storytelling and creative excellence across both global and local marketing initiatives driven by DCE. Support Global Campaign Priorities and key marketing programs with creative work to deliver high quality global and local campaign activations to maximize owned channel and ecosystem impact. This could include events, membership activations, competitions, campaign landing pages and more. Lead ideation and asset creation to support key kid’s moments in DCE led global and local campaigns for 2026 and beyond Own creative execution end-to-end, from ideation and scripting through to final asset production, delivery and execution across priority campaigns. Collaborate with cross functional stakeholders across Digital Consumer Engagement, the LEGO Creative Agency and external agencies to shape assets and campaigns Manage the operational side of creative delivery by developing a creative pipeline to prioritize and deliver creative projects to ensure efficiency, commercial prioritization and on-time delivery Deliver simple & clear storytelling through strong creative which cuts through, in both digital & physical environments, raising the bar on creative with our marketing team Create visually compelling presentations and communication materials to enhance marketing storytelling, boost stakeholder engagement, and strengthen focus on owned channels Create design and creative guidelines for our partners, external agencies and recognized fans to ensure the LEGO brand and owned/earned channels are accurately represented and brand guidelines upheld Balance multiple projects and deadlines simultaneously, maintaining high output and quality during campaign drive periods Bring a proactive, problem-solving mindset to creative challenges, offering clear rational and collaborative ways forward Communicate ideas confidently and clearly, adapting messaging to various stakeholders and levels across the organization Play Your Part in Our Team Succeeding The Digital Consumer Engagement team plays a vital role in crafting, expanding, and fostering engagement across our owned channels for kids, adults, and families. These experiences are integral to the broader Digital Ecosystem, seamlessly connecting all digital LEGO interactions. By enhancing consumer engagement, we aim to boost consumer lifetime value. Do You Have What It Takes? Demonstrated experience in a creative role, preferably in advertising, marketing or a related field, with a strong portfolio demonstrating concept development and campaign execution Proven track record of leading and managing projects operationally end to end, from brief and ideation through production and delivery Proficiency with key creative tools and workflow tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign) FIGMA and project management tools (Monday.com/Trello) The ability to adapt and prioritize work across multiple projects and audiences delivering high quality work within timelines Strong collaborative skills, with the ability to work effectively with cross-functional teams, establishing focus on creative excellence within the team Experience across omni-channel marketing to develop campaigns and related assets in both digital and physical environments A genuine passion for creativity, storytelling and play, aligned with the LEGO Brand’s mission and tone Additional Details on This Position This is a Manager level role based in Boston, MA or Billund, DK. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. There will be no relocation assistance for this role. Compensation The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer. What’s in It for You? Here are some of what to expect: Family Care Leave – We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based. Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Your Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Equal Employment Opportunity Statement We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. Child Safety and Wellbeing The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. We conduct drug screening as a part of our drug free workplace policy and in support of the health and safety of our employees. Accessibility Statement Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at View phone number on click.appcast.io, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities. Join the LEGO® team today. Required skills: Adobe After Effects, Adobe Creative Suite, Adobe InDesign, Project Management, Trello, Figma. Required languages: English. #J-18808-Ljbffr the LEGO Group