Analytics Senior Director, Measurement

We are PMG

PMG a global independent platform company engineered for impact integrates business strategy media creative and data within a single operating model powered by our proprietary operating system Alli. With more than 1000 employees PMG partners with brands including Apple Nike Dropbox Experian Sephora and Whole Foods. Our work has earned top industry honors including Cannes Lions and Adweeks Media Plan of the Year and PMG has won 40 workplace culture awards including being the only company to rank among Ad Ages Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing media and business decisions. We go beyond surface-level metrics to uncover trends optimize performance and provide clarity that helps brands connect with their audiences in more meaningful ways.

Youll collaborate with media strategists data engineers creative teams and business leaders using analytics to evaluate marketing effectiveness refine campaign strategies and drive business impact. Whether its building dynamic dashboards designing attribution models conducting deep-dive data analysis or leveraging predictive insights your expertise will help brands make data-informed decisions with confidence.

Beyond reporting youll have the opportunity to push the boundaries of measurement experiment with emerging analytics methodologies and explore AI-driven solutions to enhance marketing performance. Youll play a key role in testing new approaches refining best practices and shaping how brands define success in an ever-evolving digital landscape. At PMG we dont just analyze datawe use it to challenge assumptions driveinnovation and shape the future of media and advertising.

As a Sr. Director in Analytics if youre passionate about turning complex data into actionable insights solving real-world marketing challenges with analytics and helping brands make smarter data-driven decisions this is the place to make an impact.

What You Will Be Doing

• Lead the analytics team across multiple customer groups industry verticals and regions
• Define the capability roadmap and organization structure for scale
• Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
• Guide senior client relationships and analytics transformation projects showcasing PMG value and driving growth
• Align department goals to company strategy and vision
• Manage Director-level leaders and ensure succession planning
• Lead performance planning calibration and promotions
• Identify and implements process tooling or training improvements
• Represent analytics in senior executive forums both internally at PMG and externally on the broader market
• Shape thought leadership IP and external reputation
• Use AI automation and technology to elevate the quality and efficiency of work streamline processes and enable faster more informed decision-making

What You Will Bring

• 12 years of experience in analytics including 5 years of leadership experience with a bachelors degree or equivalent work experience.
• Expertise in building and scaling analytics functions that align with business strategy deliver measurable impact and drive data-informed decision-making.
• Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps triangulating brand and business performance across brand measurement last-click attribution and other key signals to inform strategy and decision-making.
• Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance scalability and reliability.
• Deep experience with data visualization tools such as Tableau Power BI or Looker to lead strategic reporting and executive-level storytelling.
• Proven success in leading cross-functional partnerships aligning on KPI frameworks and embedding analytics into product marketing and operational workflows.
• A strong record of mentoring analytics leaders shaping team culture and implementing governance and process improvements across complex organizations.
• A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership fostering collaboration innovation and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMGs annual bonus programa standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance as well as team and company results and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs mentorship opportunities and support for career advancement.

Generous Time Off: Take the time you need to recharge connect with loved ones and enjoy life outside work.

Parental Leave: Receive paid parental leave during lifes important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical dental and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively creatively and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. Well share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

Required Experience:

Exec