Senior Director of Marketing

Senior Director Of Marketing

ENFOS is a profitable, 25-year-old SaaS company that has grown by the strength of its platform. We operate in the emerging Environmental Obligation Management market, where most finance and accounting leaders at industrial enterprises still manage ASC 410 and IAS 37 liabilities in spreadsheets. ENFOS is the only enterprise subledger accounting platform purpose-built to solve the Environmental Obligations problem.

Our next stage of growth requires a dedicated marketing leader. As the Senior Director of Marketing, you will establish ENFOS as the defining voice in Environmental Obligation Management, build the demand engine, and generate qualified pipeline for a sales team operating in complex, long-cycle deals with Fortune 500 companies.

This zero-to-one role sits at the intersection of strategy and execution, requiring foundational decisions about positioning, tooling, and budgeting. You'll develop the ideas and execute them yourself, using AI-augmented workflows and tools to multiply your output.

A strong marketing leader walking into ENFOS has a real foundation to build on: decades of customer trust, a product that solves a genuinely hard and material problem for some of the largest industrial enterprises in the world, and the opportunity to own a category from its origin. The ICP is well-defined, the platform is defensible, and the timing is right as regulatory scrutiny around Environmental Obligations continues to grow. For the right person, this is a rare opportunity to build a new marketing function at a growing company.

What You'll Do:

• Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
• Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey
• Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
• Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
• Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
• Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time
• Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics

Create the Category:

• Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives
• Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders
• Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
• Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use
• Develop sales enablement for complex, multi-stakeholder enterprise conversations

Build the Marketing Infrastructure:

• Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
• Define the funnel, establish baseline metrics, model conversion rates across stages, and build the reporting infrastructure that makes performance visible and improvable
• Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure
• Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team
• Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

Expectations:

• New logo pipeline dollars sourced and influenced by marketing
• A functioning attribution model that connects marketing spend to pipeline and revenue
• A defined category narrative that is being used externally at events, in content, in auditor conversations, and shifts how the ICP describes the problem
• A GTM tech stack recommendation implemented and operationalized
• AI-powered workflows running across content, research, and personalization producing output a solo function could not otherwise deliver
• Sales and marketing operating from shared data, shared language, and demonstrably improving funnel metrics