Senior Analyst, Programmatic

Senior Programmatic Analyst - Healthcare Focus

Are you a programmatic advertising expert eager to make a significant impact in the dynamic healthcare industry? CMI Media Group, a leading healthcare-focused media planning and buying agency, is searching for a talented and experienced Senior Programmatic Analyst to join our innovative team. If you thrive on data-driven decision-making, possess a deep understanding of programmatic strategies, and excel in a fast-paced environment, we want to hear from you!

At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients. We empower our teams to push boundaries and deliver exceptional results.

As a Senior Programmatic Analyst, you will play a crucial role in shaping, optimizing, and executing programmatic advertising strategies that drive client success. Your responsibilities will include:

• Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals.
• Campaign Management: Oversee end-to-end programmatic campaign execution, including meticulous setup, ongoing optimization, and in-depth performance analysis across various DSPs and platforms.
• Data Analysis: Utilize advanced data analysis tools and techniques to unearth actionable insights, continuously optimize campaign performance, and deliver strategic recommendations to clients.
• Audience Segmentation: Develop and implement sophisticated audience targeting strategies to maximize campaign effectiveness and precisely reach specific healthcare audiences.
• Technical Expertise: Stay ahead of the curve on the latest programmatic advertising trends, technologies, and best practices, ensuring CMI Media Group remains an industry leader.
• Collaboration: Work seamlessly with internal teams, including media planning, analytics, and creative, to ensure programmatic strategies are perfectly integrated with overall media plans.
• Client Communication: Serve as a key point of contact for all programmatic-related inquiries, providing regular updates, insightful performance reports, and strategic guidance to clients.

What You'll Bring:

• 4+ years of hands-on experience in programmatic advertising, with a strong preference for experience within the healthcare or pharmaceutical industry.
• Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms. Trade Desk experience is highly preferred.
• Strong analytical skills with a proven ability to interpret complex data and translate it into actionable insights.
• Excellent communication and presentation skills, capable of articulating complex strategies clearly and confidently to both internal teams and clients.
• A detail-oriented approach coupled with a proactive and collaborative mindset.

If you are excited by the opportunity to contribute to the success of our clients through innovative programmatic strategies and thrive in a supportive, dynamic environment, we encourage you to apply! CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details