Marketing Technology Manager

Marketing Technology ManagerIf you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.The Marketing Technology Manager is responsible for overseeing the development, implementation, and optimization of marketing technology tools and platforms within the organization. This role operates at the intersection of marketing and technology, ensuring that digital solutions align with business objectives and enhance marketing effectiveness. The ideal candidate will possess a strong technical understanding of marketing platforms along with a deep knowledge of marketing strategies. This role involves technical aspects but operates from a business perspective. This individual will work closely with stakeholders, internal & external developers and is a key contact with other departments. The Marketing Technology Manager reports to Marketing Operations while working closely with Marketing Stakeholders, Engineering, Project Managers, Product Owners, Procurement, Legal and Security. This is a full-time in-office position working with our Marketing team out of our corporate headquarters in Salt Lake City, Utah.The primary responsibility of this position is the continual monitoring, evaluation and optimization of the marketing technology stack. This entails regular review of technologies with product owners and the usage of those technologies. The Marketing Technology Administrator will provide opportunities for additional training, implementation, third-party assistance, adjustments or additions to the technology stack back to business leaders.Act as a bridge between marketing stakeholders and the technical teams, ensuring both sides are aligned on project goals and requirements.Gather input from marketers about needs and integrations, then translate those requirements into actionable tasks.Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress.Roadmap Ownership: Define the technical roadmap and backlog for tools.Vendor Management: Evaluate third-party software, lead "build vs. buy" decisions, and manage vendor relationships and costs.Coordinate with procurement, security, and legal to procure new tools and renew existing platforms.Cross-Functional Alignment: Translate business needs from Marketing into technical user stories.Determines how well the department can support its use, defines a high-level understanding of its lifecycle (product implementation, maintenance, and retirement), and a check for potential alternatives.Responsible for assessing the feasibility of significant functionality changes and requests from stakeholders to existing systems that are managed or shared by the Marketing Website Team.Responsible for working with various teams to establish, assign, maintain, and enforce ongoing and periodic audits.Help communicate prioritization and plans to address needs identified by the audits.Support the full product development lifecycle, including ideation, design, testing, documentation, and release activities.Turn product vision and direction from senior product leaders into clear business requirements, user stories, and acceptance criteria with guidance.Collaborate with engineering, UX, marketing, and other stakeholders to build simple, effective solutions to complex problems.Contribute to backlog refinement and prioritization while balancing stakeholder needs and product value.Help define user flows, support mockups, and ensure alignment across cross-functional teams.Participate in QA, user acceptance testing, and release readiness to ensure high-quality outcomes.Use data and feedback to help evaluate product performance and confirm problems are effectively solved.Manage product roadmaps to ensure the timely delivery of technology solutions.Collaborate with cross-functional teams, including marketing, sales, and IT, to facilitate effective integration of tools.Analyze market trends to identify and select the best technology solutions for the organization.Aid in the Creation and maintenance of product documentation, including user guides and release notes.Drive user adoption and satisfaction through effective communication and training programs.Develop and maintain comprehensive documentation of system architecture, integrations, and technology workflows.Establish success metrics for marketing technology initiatives and regularly report on KPIs and performance outcomes.Perform other related duties as assigned.Knowledge, Skills, and AbilitiesAbility to create thorough and clear acceptance criteria for tasks and projectsExperience with Martech tools like Content Management Systems, tag management, Customer Data Platforms, Automation Saas, and emerging AI.High-level understanding of how SEO, UI/UX, multivariate testing, and personalization interact with marketing and lead generation efforts.Adept at multitasking and handling projects with many moving parts.Maintains both exceptional focus under tight timelines, as well as attention to detail, keeping a quality and customer-first mindset.Strong collaboration skills, ability to work with a team as well as being able to self-direct work activities.Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, including executives, managers, etc.Strong analytical skills required, including a thorough understanding of how to interpret customer business needs.Demonstrated project management skills.Understanding of common client and service-side web technologies.Skills in computer-based projects, resource management systems, and project management tools.EducationBA/BS in a related fieldExperience3+ years of experience in Martech or product management related rolesExperience in lieu of educationEquivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.PreferredMay have broad knowledge of product management.Experience with Adobe, Atlassian, and common Marketing productsExperience with Adobe Experience Cloud ProductsHistory of working with Procurement, Security, and Legal teamsFormal training, certification, or experience with the Agile Scrum project management methodology.Physical Requirements:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.