Marketing Manager

As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.

You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing.

Exceptional Leadership

As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

• Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
• One team mentality: You break silos across teams. You put the company and mission first above your team alone.
• Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
• Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
• Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
• Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

Key Responsibilities

Client Marketing Strategy & Programs

• Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline , and unlock commercial opportunities.
• Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy.
• Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying.
• Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team.

Client Advisory Board

• Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB) , including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments.
• Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients.
• Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business.

Voice of the Customer & NPS

• Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting.
• Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business.
• Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard.
• Establish a regular cadence of client insights reporting to senior leadership, surfacing trends, risks, and opportunities.

Market Insights & Commercial Support

• Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy, messaging, and sales conversations.
• Collaborate with the External Relations team to develop and maintain a library of market insights that equip the commercial team to engage clients and prospects more effectively.
• Partner with product marketing and sales to ensure client insights are reflected in positioning, proposals, and client-facing materials.
• Serve as a strategic resource for the VP of Marketing and commercial leadership, providing a grounded, evidence-based view of the market as seen through the lens of Andela’s client base.
• Work with sales leaders to include market insights and Andela research in key client QBR presentations - looking to move beyond project status updates to forward-thinking planning.

Win/Loss Analysis

• Own Andela’s win/loss analysis program — designing the methodology, conducting or managing interviews, and synthesizing findings into clear, prioritized recommendations.
• Share win/loss insights regularly with sales leadership, product, and marketing to inform strategy, improve competitive positioning, and increase win rates.
• Identify patterns across wins and losses to surface systemic issues or opportunities, going beyond individual deal narratives to drive structural improvements.

Client Advocacy & Storytelling

• Build and maintain a robust, up-to-date bank of client testimonials, case studies, and success stories spanning industries, geographies, and use cases.
• Proactively identify clients who are strong candidates for advocacy activities, including speaking engagements, press opportunities, reference calls, and co-marketing initiatives.
• Manage Andela’s client awards nomination program — researching, writing, and submitting compelling nominations to industry awards on behalf of Andela’s clients and in recognition of client partnerships.
• Collaborate with content, PR, and brand teams to bring client stories to life across channels like the website and sales decks to events and social media.

Qualifications

Experience

• 7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role.
• Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program.
• Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact.
• Experience producing client case studies, testimonials, and customer advocacy content at scale.
• Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis.
• Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment.
• Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus.

Skills & Capabilities

• Exceptional storytelling and written communication skills.
• Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders.
• High emotional intelligence and relationship-building skills — experienced at building trust with executive-level clients.
• Excellent project management and organizational skills, with the ability to run multiple programs simultaneously.
• A proactive, owner mentality — you identify gaps and close them, and you bring others along with you.