Director of Demand Generation

We’re a leading SaaS (software as a service) company that has organically grown without external investment. We’ve got the agility of a start-up without the associated risk and chaos. We’ve got thousands of customers despite minimal investment in marketing. We’re now ready to take our business to the next level.

The Role

Reporting to the VP of Marketing, the Director of Demand Generation is responsible for growing monthly recurring revenue. A metrics-driven, charismatic leader, the Director of Demand Generation will establish revenue-driven marketing objectives and chart an effective path to achieving these goals. This is a career-defining role that promises to be exceptionally fulfilling for the right candidate.

This person is charged with growing lead volume and developing mechanisms to convert those leads into sales. Responsibilities include SEO, SEM, email marketing and social media marketing. S/he will shepherd the development of campaigns and progressively improve our return on marketing investment.

Responsibilities

• Grow leads, trials and revenue-generating customers
• Progressively improve conversion rates
• Build a scalable demand generation engine
• Segment the marketplace & design programs to tap new niches
• Expand our sales abroad

Specific Duties

• Set marketing strategies for lead generation and provide clear direction to team
• Identify and target segments with relevant messaging and programs
• Establish key performance indicators and progressively improve upon metrics
• Hands-on execution along with management of internal employees and external vendors across the following areas:

• SEO
• SEM & Online advertising
• Email marketing programs (marketing automation)
• Social media promotion – build presence and ensure active engagement in the community
• Reporting and tracking key metrics

Qualifications

• Track record of successful B2B demand generation
• Excellent written and oral communication skills
• Experience with latest online marketing methods
• 10+ years in marketing, with track record of increasing responsibilities

Personal Characteristics

• Be exceptionally bright with a highly analytical and methodical approach to solving problems
• Possess excellent leadership, interpersonal and communication skills
• Proactive, self-starter with bias-for-action that is results-oriented
• Willingness to roll-up sleeves, get into the details and get the job done
• High-energy, self-confident leader who, can effectively sell ideas and programs to others
• Preference for working in a start-up environment