Marketing Manager - Foodservice & Convenience

Marketing Manager - Foodservice & Convenience

At Bel, we are a company on a mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary: "Out of Home" (foodservice and convenience channels) are strategic growth "big bets" for Bel in the United States, and this role carries the responsibility of creating and leveling-up our presence in these channels. You will build and execute a strategic growth plan, develop B2B and B2C marketing plans that support the growth, and execute best-in-class demand-driving initiatives to elevate our performance and deliver against aggressive ambitions. As the sole marketer responsible for these channels, you thrive in ambiguous and autonomous settings. You're a self-starter who can identify and address problems and opportunities. You're comfortable trying new initiatives, knowing that not everything will work perfectly on the first try. You recognize that data availability can be scarce in these channels, but you're comfortable operating in ambiguous, data-scarce situations, and you turn the data that is available into command of the business, past and future. You have a track record of collaborating with and influencing cross-functionals and senior leaders. You inspire trust, giving and receiving constructive feedback with a spirit of continuous improvement.

An ideal candidate has experience in the foodservice and convenience channels. Experience outside of these channels is also a plus. That's because you believe that the principles of marketing apply similarly, whether the audience is a business or an individual. You're experienced in trade shows, creative and media planning, earned/PR, shopper, and partnership marketing. You ruthlessly collaborate with Sales and brand owners.

The role reports to the Sr. Director of Innovation Cheese and US OOH Marketing and carries high internal and external visibility. The position is hybrid, based in Chicago or New York.

Essential Duties and Responsibilities:

• Strategic Analysis and Planning
• Marketing Plan Development & Execution
• Agency Management
• Trade Show Management & Execution
• Customer Partnership Marketing
• Convenience Store Shopper Marketing

Qualifications and Competencies:

• Experience in the Foodservice ecosystem
• Agile mindset
• Willingness to teach and develop a growing organization
• Strong communication, storytelling and collaboration skills
• Analytical aptitude (preferably with competency in NPD SupplyTrack, Datassential, Technomic, Circana)

Position Requirements:

• Bachelor's degree required; MBA preferred
• 5 years of relevant marketing experience, that includes at least 2 years of Foodservice/Convenience experience
• 5-10% travel, primarily for trade shows, customer engagement, and field immersion

Total Rewards:

• Base Salary: $150,000 - $160,000 (up to $170K for NY Metro area)
• Bonus Opportunity
• 23% PTO and Medical, Dental and Vision Benefits from day one
• 401k Match
• Hybrid work schedule in Chicago or NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans.