Social Media Assistant

Petersen Automotive Museum

We are more than just an iconic museum; we're a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day.

At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you're ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you'll fit right in.

About the Role

Are you a highly organized, creative, and digitally savvy professional with a passion for social media, storytelling, and automotive culture? Do you enjoy dynamic, active environments where your proactive mindset, eye for engaging content, and love for community building are valued every single day?

We're looking for a dedicated Social Media Assistant to join our Marketing team. If you have experience creating content across major digital platforms, enjoy working collaboratively to bring a brand to life online, and can confidently manage day-to-day social operations with a "let's get it done" attitude, then keep reading.

What You'll Do

• Content Creation & Publishing: Assist in planning, scheduling, and publishing highly engaging content across platforms including Instagram, TikTok, YouTube, Threads, LinkedIn, and Facebook.
• Calendar Management: Support the development and maintenance of the museum's social media content calendar to ensure a consistent posting schedule.
• On-Site Content Capture: Capture exciting behind-the-scenes content, dynamic event coverage, and day-to-day museum moments for our social platforms.
• Copywriting & Asset Organization: Assist with copywriting for captions, stories, community posts, and short-form video content, while helping organize and maintain digital asset libraries.
• Community Management: Monitor social channels daily and assist with responding to comments, messages, and community interactions in a timely, helpful, and professional manner.
• Analytics & Research: Track performance metrics (engagement, follower growth, reach) to compile social reports and help research emerging digital trends, creators, and influencer opportunities.
• Event & Campaign Support: Provide hands-on on-site social media support during museum events, exhibition launches, activations, and partner collaborations.

Who You Are

• Digitally Savvy & Trend-Aware: You live and breathe social media, understand short-form video trends, and know how to capture attention in a busy digital feed.
• A Creative Storyteller: You have an eye for details, strong copywriting skills, and a knack for turning everyday moments into engaging online narratives.
• An Adaptable Team Player: You stay calm under pressure and can smoothly pivot when event schedules change or breaking museum news needs to be shared.
• A Reliable Self-Starter: You manage time efficiently, anticipate content opportunities, and take initiative to keep our platforms fresh and active.
• Professional & Hospitable: You represent the museum's voice online with enthusiasm, warmth, and consistency when interacting with our online community.

What You Bring & Qualifications

• 1–2 years of social media, marketing, or digital content creation experience preferred (relevant internship or freelance experience will also be considered).
• Strong understanding of major social media platforms, including Instagram, TikTok, YouTube, and LinkedIn, along with basic knowledge of scheduling and analytics tools.
• Excellent written communication with strong copywriting and editing abilities.
• Creative technical skills, with photography, video editing (CapCut, Premiere, etc.), or graphic design experience being a huge plus.
• Bachelor's degree in Marketing, Communications, Media, or a related field is preferred, but not required.
• A genuine passion for automotive culture, museums, entertainment, or experiential marketing is strongly preferred!

Why Join Us

• Work with a collaborative, supportive team that values hard work and a bit of fun.
• Thrive in a culture that celebrates accountability, curiosity, and kindness.
• Make a meaningful impact, your voice and ideas are valued.
• Enjoy competitive pay, benefits, professional development, and room to grow.

Physical Requirements & Working Conditions

Typical Working Conditions: This role operates primarily in a dynamic museum and office environment. It requires the flexibility to work occasional evenings, weekends, and events as needed to provide on-site social coverage. You will spend a significant amount of time moving throughout museum galleries and event spaces to capture content, and may occasionally travel locally for specific activations.

Equipment Used: Smartphones, gimbal stabilizers, digital cameras, laptops, editing software, and standard social media publishing tools.