Partnerships and Media Specialist (Piedmont)
The Blood Connection
30 Days PTO! - Use it, Cash it, Roll it over 401k Retirement Plan up to 4% match Potential Monthly Company Bonuses Tuition Reimbursement Health Insurance (Medical, Vision, and Dental) Healthcare and Dependent Care FSA Short and Long-Term Disability Employee Assistance Program (EAP) Basic Life Insurance Position Overview The Partnerships and Media Specialist is responsible for supporting The Blood Connection's (TBC) public image and reputation through strategic communications, media relations, community partnerships, sponsorships, and public relations initiatives. This position establishes and maintains positive relationships with media organizations, community partners, sponsors, donors, recipients, public interest groups, employees, executive leadership, and other key stakeholders. Reporting to the Director of Public Relations and Marketing, the Partnerships and Media Specialist develops and implements communication strategies that promote consistent organizational messaging, strengthen brand awareness, enhance community engagement, and support TBC's mission. This position collaborates with internal departments and external stakeholders to identify partnership opportunities, coordinate public relations activities, and promote positive relationships throughout the communities TBC serves. Essential Functions Public Relations and Media Communications Develops and implements public relations strategies that enhance TBC's public image, strengthen brand awareness, build trust, and promote positive community engagement. Establishes and maintains relationships with media organizations, reporters, producers, and other media representatives. Prepares and distributes press releases, fact sheets, articles, media kits, and other public relations materials. Responds to media inquiries and requests for organizational information, interviews, and public statements. Serves as a designated spokesperson for TBC, as authorized, to communicate organizational information and key messages. Coordinates media interviews, press conferences, speaking engagements, and other public relations opportunities. Maintains and updates media contacts, distribution lists, and other communication resources. Collaborates with the Marketing and Public Relations team to ensure consistent messaging and brand representation across all communication channels. Strategic Partnerships, Sponsorships, and Community Engagement Establishes and maintains relationships with community partners, sponsors, donors, recipients, public interest groups, and other external stakeholders. Identifies and pursues new partnership, sponsorship, and community engagement opportunities that support TBC's mission and organizational objectives. Negotiates proposed paid partnerships, sponsorship agreements, and related contracts for review and approval by the Director of Public Relations and Marketing. Develops and implements strategies to strengthen existing partnerships and expand organizational visibility within the communities TBC serves. Builds relationships with local, state, and national legislative representatives and community leaders to support organizational advocacy and public awareness initiatives. Collaborates with internal departments and external partners to coordinate community initiatives, sponsorship activities, and promotional opportunities. Monitors and evaluates partnership and sponsorship performance, including engagement, effectiveness, and return on investment (ROI). Actively seeks opportunities to increase community involvement and strengthen relationships with key stakeholders. Executive Communications and Internal Engagement Prepares speeches, talking points, organizational announcements, and other internal and external communications for the CEO and executive leadership as needed. Coordinates the distribution of executive and organizational communications to appropriate internal and external audiences. Maintains and coordinates schedules for executive appearances, speaking engagements, interviews, and other public relations opportunities. Assists in developing internal communication strategies that strengthen employee awareness, engagement, and understanding of organizational initiatives. Collaborates with leadership and internal departments to ensure communications align with TBC's mission, organizational priorities, and established messaging standards. Event Planning and Coordination Plans, organizes, and coordinates speaking engagements, press conferences, donor recognition events, sponsorship events, and community engagement activities. Provides onsite public relations and communication support for large-scale blood drives, community events, and other organizational initiatives. Coordinates event logistics, including scheduling, venues, materials, and communication with participants and stakeholders. Collaborates with internal departments, community partners, and sponsors to ensure successful event planning and execution. Supports promotional efforts and evaluates event effectiveness to maximize organizational visibility and community participation. Plans, organizes, and coordinates organizational events, donor recognition activities, sponsorship events, press conferences, and community engagement initiatives. Provides onsite public relations and communication support for large-scale blood drives, community events, and other organizational activities. Coordinates event logistics, including scheduling, venues, materials, vendor communication, and participant engagement. Collaborates with internal departments, community partners, sponsors, and other stakeholders to ensure successful event execution. Supports the promotion and evaluation of events to maximize organizational visibility, community participation, and overall effectiveness. Additional Responsibilities Collaborates with TBC team members across departments to promote positive working relationships and support organizational initiatives. Maintains professionalism and confidentiality when communicating with internal and external stakeholders. Performs other duties as assigned or required. Minimum Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. Minimum of five (5) years of professional experience in public relations, marketing, communications, journalism, or a related field. Excellent written and verbal communication skills, including the ability to prepare professional correspondence, press releases, presentations, speeches, and other communication materials. Ability to communicate effectively, tactfully, and professionally with media representatives, community partners, donors, employees, executive leadership, and other stakeholders. Strong interpersonal and relationship-building skills, with the ability to establish and maintain productive working relationships. Excellent organizational and time management skills, with the ability to manage multiple projects, prioritize competing responsibilities, and meet established deadlines. Strong analytical, problem-solving, and creative thinking skills. Ability to coordinate events, meetings, and projects while maintaining attention to detail and accuracy. Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook. Ability to exercise sound judgment, discretion, and professionalism when handling sensitive or confidential information. Ability to work independently and collaboratively in a fast-paced environment. Ability to interact effectively with individuals at all organizational levels and within a diverse work environment. Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lifting up to 50 pounds Sitting, standing, or walking for an extended period of time Bending and twisting #J-18808-Ljbffr The Blood Connection
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