Head of Marketing

Enterprise B2B Marketing Leader

Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.

Position Summary

Enterprise B2B Marketing Leader driving aggressive growth strategy

Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

• 10+ years B2B marketing leadership targeting healthcare enterprises
• Proven ABM program success with measurable pipeline
• Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
• Experience with 12 month enterprise sales cycles involving 5-10 stakeholders
• Track record of 30%+ improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

• RCM outsourcing services marketing (medical billing, coding, denial management)
• Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
• Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
• Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
• Knowledge of HIPAA compliance in marketing operations
• Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies

Digital Marketing Mastery

• HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
• Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
• Marketing automation expertise (HubSpot, Marketo, Pardot)
• Intent data platforms (6sense, ZoomInfo, Bombora)
• Account-based advertising and personalization (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

• Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
• Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
• Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools

Brand & Market Leadership

• Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
• Brand positioning and messaging: Competitive differentiation against market leaders
• Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
• Customer engagement: User conferences, customer advisory boards, reference programs, success stories
• Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility

Execution Excellence

• Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
• Managed marketing budgets $ 3M+ with strong ROI discipline
• Led teams of 5-10+ (internal + agencies)
• Proven content creation engine: case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

• Global delivery model marketing experience
• ABA/behavioral health/ASC market knowledge
• PE-backed healthcare company marketing experience
• Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
• Competitive intelligence experience

Technical Capabilities

• HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
• AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
• Predictive analytics and propensity modeling
• Marketing data warehouse architecture
• API integrations and martech stack optimization

Strategic Skills

• Market research and analyst relations (KLAS, Black Book, Gartner)
• Key Opinion Leader (KOL) development programs
• Partner/channel marketing experience
• PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

• Own revenue contribution target through marketing-sourced pipeline
• Develop integrated marketing strategy across services (Plutus) + software (Artemis)
• Build ICP definitions and account selection criteria for ABM programs
• Create competitive positioning
• Design and execute tiered ABM programs
• Target named enterprise accounts with customized campaigns
• Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations

Brand, Events & Market Presence (25%)

• Plan and execute major healthcare conferences annually
• Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios
• Launch annual customer conference
• Create customer advisory board
• Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
• Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
• Build PR strategy and media coverage in healthcare trade publications

Demand Generation (35%)

• Generate marketing-qualified accounts (MQAs)
• Drive company pipeline from marketing sources
• Execute LinkedIn ABM campaigns
• Build SEM strategy capturing high-intent search traffic
• Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
• Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps
• Optimize conversion funnels
• Implement AI-powered lead scoring, email optimization, and dynamic content personalization

Sales Enablement & Team (15%)

• Create account-specific microsites and personalized landing pages
• Develop competitive battlecards and sales presentation decks
• Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators
• Weekly pipeline reviews with sales leadership
• Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
• Build real-time dashboards tracking account engagement, pipeline, revenue

QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications (required)
• MBA or healthcare-related advanced degree (strongly preferred)
• 10+ years B2B healthcare marketing leadership
• 5+ years enterprise ABM program management
• 3+ years RCM or healthcare SaaS marketing
• Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

• HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
• AI Tools: Generative AI for content, predictive analytics, marketing automation
• LinkedIn Campaign Manager + Sales Navigator
• Google Analytics 4, Google Ads, Tag Manager
• ABM platforms: Demandbase, 6sense