Head of Marketing
Calpion/Plutus Health
Enterprise B2B Marketing Leader
Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.
Position Summary
Enterprise B2B Marketing Leader driving aggressive growth strategy
Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.
CRITICAL REQUIREMENTS (Must Have)
Enterprise ABM Experience
- 10+ years B2B marketing leadership targeting healthcare enterprises
- Proven ABM program success with measurable pipeline
- Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
- Experience with 12 month enterprise sales cycles involving 5-10 stakeholders
- Track record of 30%+ improvement in sales cycle velocity through ABM
Healthcare Industry Expertise
- RCM outsourcing services marketing (medical billing, coding, denial management)
- Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
- Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
- Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
- Knowledge of HIPAA compliance in marketing operations
- Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies
Digital Marketing Mastery
- HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
- Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
- Marketing automation expertise (HubSpot, Marketo, Pardot)
- Intent data platforms (6sense, ZoomInfo, Bombora)
- Account-based advertising and personalization (Demandbase, Terminus, Mutiny)
AI-Powered Marketing Innovation
- Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
- Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
- Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools
Brand & Market Leadership
- Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
- Brand positioning and messaging: Competitive differentiation against market leaders
- Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
- Customer engagement: User conferences, customer advisory boards, reference programs, success stories
- Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility
Execution Excellence
- Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
- Managed marketing budgets $ 3M+ with strong ROI discipline
- Led teams of 5-10+ (internal + agencies)
- Proven content creation engine: case studies, whitepapers, video, webinars
STRONG PLUS (Differentiators)
Industry Experience
- Global delivery model marketing experience
- ABA/behavioral health/ASC market knowledge
- PE-backed healthcare company marketing experience
- Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
- Competitive intelligence experience
Technical Capabilities
- HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
- AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
- Predictive analytics and propensity modeling
- Marketing data warehouse architecture
- API integrations and martech stack optimization
Strategic Skills
- Market research and analyst relations (KLAS, Black Book, Gartner)
- Key Opinion Leader (KOL) development programs
- Partner/channel marketing experience
- PE firm relationship building and portfolio company targeting
KEY RESPONSIBILITIES
Strategic Planning (25%)
- Own revenue contribution target through marketing-sourced pipeline
- Develop integrated marketing strategy across services (Plutus) + software (Artemis)
- Build ICP definitions and account selection criteria for ABM programs
- Create competitive positioning
- Design and execute tiered ABM programs
- Target named enterprise accounts with customized campaigns
- Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations
Brand, Events & Market Presence (25%)
- Plan and execute major healthcare conferences annually
- Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios
- Launch annual customer conference
- Create customer advisory board
- Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
- Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
- Build PR strategy and media coverage in healthcare trade publications
Demand Generation (35%)
- Generate marketing-qualified accounts (MQAs)
- Drive company pipeline from marketing sources
- Execute LinkedIn ABM campaigns
- Build SEM strategy capturing high-intent search traffic
- Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
- Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps
- Optimize conversion funnels
- Implement AI-powered lead scoring, email optimization, and dynamic content personalization
Sales Enablement & Team (15%)
- Create account-specific microsites and personalized landing pages
- Develop competitive battlecards and sales presentation decks
- Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators
- Weekly pipeline reviews with sales leadership
- Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
- Build real-time dashboards tracking account engagement, pipeline, revenue
QUALIFICATIONS
Education & Experience
- Bachelor's degree in Marketing, Business, Communications (required)
- MBA or healthcare-related advanced degree (strongly preferred)
- 10+ years B2B healthcare marketing leadership
- 5+ years enterprise ABM program management
- 3+ years RCM or healthcare SaaS marketing
- Experience selling to CFOs and PE-backed healthcare organizations
Technical Skills
- HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
- AI Tools: Generative AI for content, predictive analytics, marketing automation
- LinkedIn Campaign Manager + Sales Navigator
- Google Analytics 4, Google Ads, Tag Manager
- ABM platforms: Demandbase, 6sense
Vacancy posted 3 days ago
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