Paid Media Strategist

Paid Media Strategist DelRicht is growing our Paid Media team and searching for a full-time Paid Media Strategist to support patient enrollment through thoughtful campaign planning and hands-on execution. This individual contributor will manage and optimize paid media campaigns, analyze performance, and share insights that help the team identify opportunities, address risks, and improve enrollment outcomes. Our customer is the patient. DelRicht partners with physicians to conduct clinical trials, and our paid media team helps connect potential patients with research opportunities and possible new treatments. The business model is not simply to run ads or generate leads: success means attracting the right patients, in the right markets, and helping studies reach their enrollment goals. The work is unusually complex. At any given time, we may be supporting dozens of simultaneous studies across our national site network. Each study has a different patient population, geographic pocket, enrollment timeline, level of urgency, eligibility criteria, and budget. Campaigns are hyper-localized, priorities can shift quickly, and the strongest strategy for one study may not work for another. Within your portfolio you will manage sizable, six-figure-or-larger media budgets and make day-to-day decisions about pacing, allocation, targeting, creative testing, and optimization. This is a hands-on role: you will constantly evaluate results, adjust budgets, test new approaches, and decide where the next dollar can create the greatest enrollment impact. You’ll be joining a four person team where you will own paid media strategy and day-to-day campaign decisions within your portfolio of studies. You will have the freedom to move quickly when the data supports a change, while partnering with leadership on broader company priorities, investment decisions, and overall enrollment strategy. We expect you to bring a point of view, explain the business case behind your recommendations, and take accountability for results. There is no fixed playbook for every campaign. Enrollment needs evolve, performance changes, new studies launch, and budgets must be rebalanced - sometimes quickly. You will need to make sound decisions with incomplete information, stay calm when priorities compete, and be comfortable operating through some ambiguity. The reward is meaningful ownership: your decisions can influence study enrollment, resource allocation, and whether more patients gain access to potential new treatments. Why DelRicht Research? Would you love to be a part of the cutting edge of healthcare and science innovation? Do you want to be an influential part of a rapidly growing team? Are you looking for a position that has sustainable opportunities for professional growth? If the answer is yes, then DelRicht Research might be the right opportunity for you! DelRicht Research has been recognized as one of New Orleans Top Workplaces for 2023, 2024, 2025, and 2026! This is a testament to our unwavering commitment to creating an exceptional work environment that fosters growth, collaboration, and employee satisfaction. Who We Are DelRicht is a clinical research company dedicated to providing an excellent customer experience to all patients that participate in our clinical trials. Our clinical trials provide new treatment options for our patients and ultimately our goal is to get new medications and medical devices FDA approved! We hold our team members to a high standard of excellence and are looking for energetic, positive, quick learners to be a part of our team. Presently our network stretches across 33 sites throughout the United States in 18 states. Skills needed to win: Bachelor’s degree in marketing, business, communications, or an equivalent field or combination of experience. 3+ years of experience managing paid media campaigns. We are also open to exceptional candidates with slightly less experience who demonstrate rapid growth and strong hands-on capability. Hands-on media buying experience, including setting up, executing, and optimizing campaigns in Meta. Demonstrated success managing a portfolio with six-figure or larger paid media budgets across platforms such as Meta and Google. Experience with lower-funnel performance marketing and/or direct response campaigns. Strong proficiency in performance marketing analytics, attribution, reporting, and campaign operations. Advanced analytical skills and the ability to translate data into actionable business recommendations. Experience developing testing roadmaps and using experimentation to improve performance. Strong media planning abilities, including identifying cost-effective strategies for reaching niche audiences. Exceptional written and verbal communication skills, including presenting recommendations to business stakeholders. High proficiency in Excel or Google Sheets and experience with marketing analytics tools such as GA4, Looker Studio, Tableau, Power BI, or similar. A proven ability to manage multiple priorities without sacrificing quality or attention to detail. An ownership mindset, curiosity, adaptability, and a track record of driving measurable business outcomes. The right candidate will: Experience setting up and optimizing campaigns across multiple channels and demand-side platforms. Experience in an agency, ad tech, or similarly high-performance media environment. Experience across multiple industries or campaign types. Experience in clinical research, healthcare, SaaS, e-commerce, consumer marketing, lead generation, direct response, recruitment marketing, or another performance marketing environment. Clinical research or healthcare experience is not required. We are more interested in an exceptional growth marketer with strong strategic thinking, analytical ability, business acumen, and the adaptability to learn a complex new space. Coffee drinkers preferred…Tea drinkers accepted DelRicht Research’s Core Values: Production, Humility, Consistency Production We deliver on our promises We have a bias towards action: we value independent problem solving We proactively over deliver: we can act without being told what to do and we always have new ideas that will be heard and will improve the company Humility We support each other relentlessly We always have enthusiasm: we exhibit passion and excitement about our work which leads to everyone having a 'can do' attitude We embrace change: we are excited to always be growing and moving the organization forward which means change is the norm for us Coachable: we all love to learn, we are willing to be taught and will adapt quickly Consistency We always are able to execute: we get it right the first time and promote 'touch it once' accuracy We have persistence: we demonstrate the tenacity and willingness to go the distance to get something done We are calm under pressure: we can maintain stable performance when under heavy pressure or stress Team Perks & Benefits at DelRicht Research: Medical, Dental, Vision Generous Paid Time Off that builds throughout your career with the company No nights or weekends 401K (+ discretionary match/profit sharing) Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?) Job Type: Full-Time 40+ hrs Visit our website linked below to learn about our company and current clinical trials, see patient testimonials, and check out our careers page! Website: Patient Testimonials: We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. #J-18808-Ljbffr Socket.dev